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Abi Silvester

Copywriter and Digital MarketerLondon, United Kingdom
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Abi Silvester

Copywriter and Digital MarketerLondon, United Kingdom
Projects
  • Coronavirus Tech HandbookA Nesta-backed digital repository of technology responses to the pandemic. Developed by Edward Saperia and Nathan Young of Newspeak House college of political technologists, the handbook is designed to crowdsource information about the SARS-CoV-2 coronavirus outbreak. It features a wide range of specialist sections, from remote working and volunteering and mutual aid to medicine and care. So far it has already helped: - UK doctors to advise doctors in Ecuador on how to develop safe personal
  • The Best Vegetarian & Vegan Restaurants in London / Le CoolArticle for Le Cool London on where to find the best meat-free fine dining menus in the capital
  • Online Mortgage AdvisorFinance writer and SEO copywriter, specialising in mortgages, pensions and insurance.
  • Best of Edinburgh Fringe in LondonReview of the best stand-up shows coming to London after Edinburgh Fringe 2018.
  • Collect+
  • The X FactorStudio-based Community Manager and content producer, commercial partnerships.
Projects credited in
  • ADHD &... PodcastThe ADHD &….Podcast is a UK-based podcast covering everything (you’ve guessed it) ADHD!
  • The Future is NDA neurodiverse network for the creative and tech industries which is united by a common goal - to champion and empower neurodiversity in the creative and tech industries. All our work aims to empower NDs with the inspiration, insights, and tools they need to turn up as themselves and thrive. Activities include regular speaking events, educational workshops and talks, and advocacy work within organisations.
Work history
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    eCRM & Loyalty ManagerCollect Plus
     - Watford, United KingdomFull Time
    Responsible for developing and implementing the eCRM strategy for Collect+, the UK's largest store-based parcel service. In this role I oversaw all aspects of the brand's Email Marketing programme from email design and copywriting to reporting and analytics
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    Social Media & Online PR ManagerCollect Plus
     - Watford, United KingdomFull Time
    I managed Collect+'s social and online channels (primarily Twitter and Instagram) and Wordpress blog, including copywriting, development of its social marketing strategy and the running of targeted advertising campaigns.
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Skills
  • Marketing
  • Social Media Marketing
  • Sub-editing
  • Brand Tone
  • Copywriting
  • Editing
  • Email Campaign
  • Ecrm
  • SEO Copywriting
  • Digital Marketing