An impassioned individual with music and fashion industry experience, in both agency and in-house environments. Possesses a First Class Marketing, Communications and Advertising degree from Kingston University, with core values of teamwork, inclusivity and respect. A creative problem solver, with strong communication skills, a confident demeanour and excellent emotional intelligence that empowers colleagues. Since gaining experience in content creation and social media, is now looking to further develop career in new digital media role. Out of work, I am a music artist, and have been handling production and post-production duties for various Manchester and London based artists, as well as for my own personal projects.
- Sound SauceI developed and managed ‘Sound Sauce’, a digital editorial which focused on music/gig reviews and industry news. The format had two versions; one that sat on Facebook story for UNILAD Sound and another for the Instagram page/feed, with an average viewership of 200k per edition (600k a week) on Facebook, and an average engagement of over 100k a month on Instagram. I also wrote scripts for the ‘Sound Sauce Live’ edition that went out on IGTV for UNILAD Sound.
- Bars In CarsBars In Cars was an original content format whereby artists, signed and unsigned, performed an original freestyle in a car, a tour bus, and everything in between! Through 10 episodes, the format notched up over 2.4 million views with a reach of over 8 million within the 16-34 age segments. The format sat on the UNILAD Sound Facebook page, and the UNILAD Youtube page. All episodes are available to view at: https://www.facebook.com/uniladsound/playlist/1839804802980592/
- Therapy SeshTherapy Sesh is a light-hearted and fun format which features an artist reviewing consumer sent dilemmas regarding relationships and everyday problems, whilst giving their opinion and advice to help them move forward. Through 4 episodes, the format had a reach of 2.5 million. The first episode with Michael Dapaah got over 950k views, and the format attracted major global talent such as Rae Sremmurd and Jason Derulo.
- Nordic DelightsLondon enters 2018 aglow, with light from the Nordic countries. From 13th to 28th January, London’s Soho welcomes Nordic DeLights, the most cosy and highly anticipated Light Festival in the world. Thirteen contemporary light artists from the Nordic countries will reinterpret six venues across Soho, creating mesmerising installations with unique visual dialogues under the unifying power of light. Celebrating the diversity of Soho, the most creative square mile in the world, A:CODE Arts Organisat
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Social Media Assistant - SoundUNILAD Group
Manchester, United KingdomFull Time
Since joining UNILAD, I have gained experience in a variety of fields. On a day-to-day basis, I handle Instagram operations for UNILAD Sound, using Hopper, Insights and Trello to manage the platform efficiently, and have grown the platform’s followers by 23% in 6 months. I have used communication tools such as Slack to collaborate with colleagues in London and Manchester to develop new strategies and content. Over the course of the past 10 months, my role has lead onto; event management (working at Wireless 2018 running the UNILAD/UNILAD Sound Instagram), scriptwriting (Sound Sauce IGTV), campaign work (Sky One’s ‘Bulletproof’), researching and talent management. I have gained experience in content creation, and have led the creative direction process for various projects. Firstly, ‘Sound Sauce’, a digital editorial platform based across Facebook story and Instagram feed, with an average viewership of 200k on Facebook. Secondly, a freestyle series, ‘Bars in Cars’, allowed me to develop an understanding into A&R, shoot co-ordination, video production and audio editing. Lastly, an idea that I pitched during my interview, ‘Therapy Sesh’, hit 1 million views on its first episode, and attracted talent such as Jason Derulo, Rae Sremmurd and Tory Lanez.
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- Creative Direction
- Social Media
- Music Production
- Content Creation
- Event Management
Marketing, Communications and AdvertisingKingston University
- London, United Kingdom
In 2016, I graduated with a First Class degree in BSc Marketing, Communications and Advertising from Kingston University. My degree allowed me to work alongside a diverse set of characters and personalities to achieve shared objectives and meet multiple project deadlines. I was able to tailor my assignments to my passions, and completed pieces on the ethical issues in hip-hop, emotional appeals in arts advertising, and how online developments have affected brand-consumer communications in fashion.