Projects credited in
- bPay by BarclaycardHow do you make wearable payments technology fun, accessible and affordable, especially for those unwilling or unable to engage with other payments systems such as Apple Pay? The popularity of wearable fitness wristbands, particularly among Millenials, led Barclaycard to trial a bPay payments band at music festivals, with great success. Building on this, the ambition was big. What about a band that not only lets you pay, but could open doors for you? What if it stored your gym membership at the same time as letting you buy your lunch? Launched in July 2015 customers purchase a bPay device (wristband, key fob or sticker) and create a wallet on the bPay secure website, which can be topped up by any debit or credit card.
- Barclaycard.co.ukA personal crowning achievement. The redesign of Barclaycard's consumer and business websites. A project spanning 2 years, from initial brand consultations to define digital guidlines, through to working with UX, content and development teams towards final delivery. barclaycard.co.uk
Work history
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Creative Director / CopywriterMadison Creative
Milton Keynes, United KingdomFull Time
Creative Director / Copywriter of my own creative consultancy, leading teams working across branding, design, digital, video, TVC and app either for agencies or in-house. Role involves developing brand strategy, positioning and stakeholder engagement. In addition, I also work directly for certain clients as a Creative Director on a consultancy basis.
Clients: Barclays, Barclaycard, Bosch, Camelot, Emirates, Fujitsu, Hiber, Mercedes-Benz, OCTO, Oman Tourism, Porsche, Royal Caribbean Cruises, Samsung, Tata Communications, United Biscuits
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Copywriter / Creative DirectorCI Group
- London, United KingdomFreelance
Consulting as Creative Director across all group projects on Samsung, Fujitsu, Camelot, Tata, Royal Caribbean and McVities, creating digital content and marketing. Role covers creation of digital content, creative strategy, branding and corporate comms.
Projects: Web, digital content, video, brochureware, press, corporate comms, shopper
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Skills
- Advertising
- Creative Direction
- Film Production
- Brand Management
- Brand Strategy
- Copywriting
- Marketing
- Ad Copywriting
- Marketing Strategy
- Brand Storytelling