I’m a graphic designer from Dublin based in London.
I have over 5 years experience working both in studios and freelance, with a varied career working with large scale print & digital projects, both solo and as part of a team.
I have worked with a large variety of clients and pride myself on good people skills, self-motivation and curiosity.
Some of my other pursuits include playing as much sports as possible along with following my passion for everything sportswear.
Say Hello: adamcaul.design@gmail.com
Projects
- DEFY Sports Apparel Company Brand IdentityDesigned a kinetic graphic identity for the brand through bold typography and distinctive photography. The DEFY logo is constructed of an italic typeface with a unique manipulation of the letter “D”, suggesting energy and speed. This is the brand’s recognisable trademark appearing on all the garments, stationary, packaging and social content.
- DEFY Sports Apparel Company - Name Your Game Marketing CampaignThe campaign was developed to encourage greater engagement across all of DEFY’s digital platforms. Inspired by Paula Scher’s Public Theatre Posters, the visual langauge was created using the typeface Compacta. This communicates a bold and confident tone of voice that compliments the inviting yellow colour blocking. Since launching the campaign website traffic has risen 42% and social media engagement has grown by 54% within it’s first two weeks.
- Action Cures Fear x Inaria - Kit Create WinnerThrough my Instagram account, Action Cures Fear, I entered Inaria’s Kit Create competition. My teletext inspired jersey was selected as one of six finalists from around the world and my design won the overall competition. The jersey will be in production in May 2020.
- Sunday Dinner - Music Venue Poster“Sampling” is the foundation of Hip Hop music. Producers often rework and blend musical elements from contrasting genres to create new sounds. The aim of these posters was to communicate the process of “sampling” by juxtaposing different images together. Nothing more contrasting than your Mother’s Sunday Dinner and Hip Hop beats.
- God's Man - Match Day ProgrammeOver the last two decades, Frank Hogan is reknown to be one Gaelic Football biggest fans. Hogan is well-known for attending televised matches around the country, holding a sign that reads “JOHN 3:7”. This refers to a verse from the Gospel of St. John Commissioned by Studio Great, an Irish design agency, I designed a publication titled ‘God’s Man’ celebrating the cultural impact of Frank ”John” Hogan.
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Work history
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Design ManagerDEFY Sports Apparel
Dundalk, IrelandFull Time
Creating a brand identity that communicates the kinetic ethos of the company. Developing advertising and marketing campaigns from initial concepts through to company launch.
Liaising with the web developer in the creation of a visually cohesive website. Ensuring consistency of brand message across multi-site platforms. Designing contemporary printed jerseys for GAA, Soccer and Rugby generating excellent customer sales.
Involved in the development of garments. Choosing fabric qualities and measuring garments to ensure size consistency.
Showed initiative by proposing a campaign highlighting local players with physical disabilities, further promoting the brand’s “defiant” ethos.
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Graphic DesignerIndigo and cloth
- Dublin, IrelandFreelance
Researching contemporary menswear fashion trends. Liaising with Creative Director when designing brand and merchandising concepts. Ensuring consistency across multiple print and digital platforms.
Producing store posters, postcards, stickers, photography backdrops, website banners and social media content. Working closely with print technicians to ensure that all the above are delivered on schedule.
Collaborating with Creative Director for presentation pitch to shareholders for new brand. Compiling market research, visualising brands ethos and illustrating data to fit with existing brand guidelines.
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Skills
- Graphic Design
- Editorial Design
- Apparel Design
- Sports Design
- Storytelling
- Pattern Design
- Logo Design
- Brand Identity
- Social Content
Education
A
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Visual CommunicationsAthlone Institute of Technology
- Co. Westmeath, Ireland