I am a multidisciplinary senior designer with 10 years industry experience. I am an excellent communicator (written and verbal) and an energetic networker, able to convey complex ideas and earn trust from my clients and colleagues; cultivating warm and friendly working relationships.
My determination is to integrate the most current, progressive and culturally precious aspects of visual culture with the technically and organisationally innovative practices that I have developed over the course of my career.
Projects
- IF BrewhouseI was approached by a startup brewhouse to develop a brand and identity package for a line of brand new ales. The client wanted a product that would be an affront to established norms but without opting for the ‘anti-establishment’ type of messaging and aesthetics such as that exhibited by other artisan brands like Brewdog.
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Work history
Senior DesignerUniversity of Oxford - Oxford Said Business School
- Oxford, United KingdomFull Time
I organised and creatively directed the School’s vast output: directing photography shoots; overseeing the development of the visual identity; and collaborating regularly with the digital marketing and social media managers.
One of the achievements that I am most proud of from my time at Saïd is the development of a package of sophisticated typographic grid and human centred visual design systems. The aim was to establish an institution-wide palpable connection to a consistent brand which would maximise the aesthetic affect of all materials and services. One of the formal indicators of success for this project was the school’s place on the Financial Times Business Education Rankings.
In order to employ such a variety of integrated solutions at scale, I had to carefully bridge the practical needs of my design team and the individual goals of stakeholders from the multiple marketing teams across the departments.
The business school’s internal managerial structure was complex, so it was vital to win the confidence of the multiple stakeholders - from across diverse disciplines and workflows - by maintaining regular points of communication.
As the spokesperson for the brand I regularly presented strategy and development updates in detail to my colleagues and to the School’s senior staff. I also regularly trained freelance designers and marketing staff, working with the digital marketing and social media managers to ensure the smooth rollout of design systems and strategies.
As a result of this work the design team saw vast improvements in feedback (from students and staff), demand and efficiency savings during my time in the role. Moreover, the school also move up in the FT rankings.
Skills
- Art Directing
- Design Management
- Graphic Art
- Illustration
- Branding
- Writing
- Typography Design
- Brand Guidelines
- Layout Grid
- Adobe Creative Suite
Education
B
B
MABirkbeck College, University of London
- London, United Kingdom
In 2017 I completed an MA in Cultural and Critical Studies at Birkbeck College, University of London, where I read affect theory and new media studies - focusing on interface design and the history of market design from the point of view of media studies and digital cultures.
My dissertation was an exploration of the strata of affects deriving from the ancient and evolving money media. I was concerned with discerning the ways in which money underwrites some of the most basic 'conservation principals' that enable us to interface with, speak of and even think about the 'value' of things, in a referential framework that is detached from form.
I continue to research and develop my knowledge of theories of affect and the strata of modern and ancient media, through readings of philosophy, media theory and economics, that progressively inform my design practice.
Bachelor of Arts (BA) De Montfort University
- Leicester, United Kingdom