During my seven years in professional practice, I have developed and focus on a collaborative design process with clients, users, and costumers to create emotional and visual experiences connecting people with brands, books, and websites. I am a highly capable graphic designer who is passionate about working hard and broadening my skill set. I have gained experience working for public departments, agencies, and design studios as well as a freelance designer pushing graphic and conceptual boundaries into playful, honest, and engaging projects.
Projects
- A la una, a las dos y a las tresLa Burger House, a leader restaurant in Sopó, Colombia, celebrates every year a music, food and activities festival to commemorate it anniversary; in 2017 I designed a digital campaign to engage audience with this event. With real food: flour, vegetables, pepper, oranges and oregano among others ingredients I created three variations of the number "3" decorated with intricate vectorial drawings. The campaign was published in several social media networks and we printed posters and merchandisin
- ANÁFORA, sonidos y lecturasAnáfora is a cultural project that proposes a new way to approach literature; its main objective is to share podcasts, sounds and readings of international, Colombian and Latin American authors in Spanish and with free access for everyone. This project is a place to share the high quality, and massive production of several literature manifestations around Colombia, poetry, novels, essays, among others, are shared in this digital platform and app.
- Social media content 24/7 by Paola TurbayGraphic design, collage, and typographic compositions for social media account for 24/7 by Paola Turbay, a Colombian skincare brand. During my time working for the agency, I designed more than 100 assets for Instagram and Facebook accounts following weekly briefs and proposing brand new resources for several campaigns. Using textures, gifs, patterns, and vivid color combinations, we supported the marketing team and achieved significant interactions between users and the brand. I assisted the
Projects credited in
- The Menders Trade Café, 2st EditionWearers Festival and Something™ present: The Menders Trade Café is about community, circular economy and the sustainable practice of mending and repairing. Volunteer London-based menders gathered at Truman’s Social Club on the 31st of October 2021 to repair the beloved clothes that the attendees brought to the event. As payment, they accepted goods or services in exchange! People came with their pals; chat and met local menders; watched the craft that involves repairing garments by hand; g1
- Stilettos & Glitter: The Fashion Legacy of Latin American ShowgirlsWebinar facilitated by Mexican-Cuban journalist and researcher Arturo Rico, director of the Ficheraz Archive on Wednesday 24th December 2021. About Ficheraz Ficheraz is an archival project created by Arturo Rico in 2018. Its sole purpose is to preserve and share the history of vintage showgirls, burlesque performers and cabaret artists from Latin America, the Caribbean and the diaspora. In recent years Ficheraz has gained international notoriety through social media, over 125 thousand follow1
- "Dressing 'professionally', what does that even mean?" Virtual conversation panel.This conversation panel took place on the 28th of April 2021. It featured Professor Carolyn Mair PhD, fashion psychologist Joanna Kamaramanis and Curator Shasti Lowton, and was moderated by our in-house social media strategist Trishna Gokliani. This event was the first of our free Vestiary series, which encompasses conversations around specific corporeal and dress topics by groups of guest speakers, mainly UK-based. "Dressing 'professionally', what does that even mean?" drew on the possible me3
- Wearers Rocking their Disabled BodiesWhat is the first thing you think of when you get dressed in the morning? Do you think about the struggle of actually getting dressed or wearing an outfit that is both cute AND accessible? 18% of adults in the United Kingdom have a disability… that is 10 million people. This lack of representation truly hides how many people live with a disability. Disability doesn’t have a look or age and is often the fashion industry’s second to the last conversation. Wearers Rocking their Disabled Bodies wa5
- 'Veiling in Fashion: Dress and Modesty' a virtual conversation panelThis conversation panel took place on the 30th of June 2021. 'Veiling in Fashion: Dress and Modesty was the first event of our Wearers Academy series, a sequence of conversations where independent and academic researchers share their work in a language that is accessible to everyone. The recording is available on our YouTube channel: https://www.youtube.com/watch?v=zELhvA8s4d8&t=3s Our guest speaker, Anna-Mari Almila is a fashion researcher in sociology at London College of Fashion. She has spe
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Work history
Art DirectorWearers Festival
London, United KingdomFreelance
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Graphic DesignerMayor of Bogota
- Bogotá, ColombiaFull Time
Working for the Bogota Planning Department. Conceptualization, development, and design of publications (books, guidelines, and infographics) about public space, park design, public furniture, and cartography. Responsible for the art direction of visual identity and signage design for natural roads.
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Skills
- Branding
- Branding Design
- Editorial Design
- Social Media
- Advertising
- Collage
- Packaging
- Typography Design
Education
MA Graphic Design CommunicationUniversity of The Arts London (UAL)
London, United Kingdom
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Pedagogy of ArtUniversidad Nacional de Colombia
- Bogotá, Colombia
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Awards
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Colombian selection in Ibero American Design Biennial Spain Exhibition in Matadero Madridbienal ibero americana de diseño - BID
The Biblioteca Básica de Cultura Colombiana is a digital book collection that collects the most representative of colombian culture. Cabinets of curiosities of century XVII, where interesting objects were grouped and showed was the key metaphor that started the design and illustration process, the book cover is understood as a shelf with different spaces where the collages and images are placed and changed. In 2015 we started this proyect publishing the first 25 titles, in 2016 and 2017 we continued the process with 40 and 40 titles each year, finishing this year with the last 15 titles, all edited and published by the Biblioteca Nacional.