Adaora Oramah is a recent graduate from the London School of Economics and Political Science, and a New York University alumna. She is a Nigerian-American Creative Strategist with a passion for producing and leading campaigns as well as branded content. Combining her experience in content creation, marketing strategy and photography, she strives to develop impactful creative narratives, strategies and ideations that meet clients’ goals and objectives. Adaora also has a specialized interest in highlighting business developments and trends in Africa’s cultural and creative industries. She has contributed articles to platforms such as AYO Magazine, OkayAfrica and New African Magazine. Adaora has worked as a strategist at reputable media companies as well as advertising and design agencies including VICE, OkayAfrica, Omnicom’s RAPP Worldwide and Aruliden.
Projects
- How an art icon wants to revitalize Nigeria’s creative ecosystem with a residency for artistsFor Quartz Africa I Interviewed British-Nigerian art Icon, Yinka Shonibare to discuss how he aims to revitalize Nigeria's creative ecosystem through his latest philanthropic initiative, Guest Artists Space Foundation.
- Interview: Omotola on fixing Nollywood, empowering women and her new venture TEFFESTI interviewed the Nigerian star Omotola Jalade Ekeinde to discuss the current state of Nigeria's entertainment industry, how TEFFEST aims to develop the sector and why empowering women creatives is vital for the growth and success of Nigeria's creative ecosystem.
- SKIN‘SKIN' explores the dynamism and fluidity of style and dress. The shoot adopts a ‘mix & match’ style, incorporating clashing patterns and textures aimed to emulate snakeskin. The shoot mixes designs and fabrics from Egyptian vendors from Cairo’s vibrant flee market, Wikalat Al Balah , vintage clothing store, S_old and international fashion brands operating in Cairo. The shoot aims to showcase creativity and art from North Africa; A region that is often underrepresented in the ‘Afro-futurist’
- Fluid FemininityTHE PROJECT This photo project aims to provide a visual exploration on the fluidity and dynamism of femininity through style and dress. By playing with the ‘pantsuit’, widely recognised as traditionally ‘masculine’ attire, the project serves to invert traditional symbols associated with gender roles, femininity and identity. The shoot aims to contribute to discussions on intersectional feminism and explore the ways black, dark-skinned women navigate harmful one-dimensional and Eurocentric repr
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Work history
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Marketing InternOkayAfrica
- New York, United StatesInternship
• Assisted in developing marketing and influencer campaigns for OkayAfrica’s
clients such as, Apple Music and Uber.
• Conducted talent research for OkayAfrica’s event activations and marketing campaigns.
• Drafted comprehensive marketing campaign decks.
• Recorded meeting minutes and compiled them in Google Doc files for future organizational reference.
• Created and organized marketing campaign calendars on Google Sheets.
• Created and scheduled e-blasts using MailChimp.
• Assisted in breaking down and organizing equipment in OkayAfrica’s gallery space, ‘OkaySpace’.
• Assisted with social media coverage of OkayAfrica events.
• Photographed OkayAfrica events and used photos for promotional content.
Experience Strategy InternRAPP
- New York, United StatesInternship
• Assisted in research for RAPP’s clients SAP and NARS.
• Conducted market and competitive research and developed reports to analyze findings.
• Learned about new research platforms, tools and methods to provide comprehensive research decks and reports.
• Communicated and collaborated with agency team members to execute marketing campaigns.
• Identified and highlighted key strategies that aided in developing digital marketing plans.
• Presented my research findings to Experience Strategy department.
• Drafted creative brief templates.
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Skills
- Digital Photography
- Social Media Marketing
- Marketing
- Adobe Indesign
- Adobe Photoshop
- Studio Photography
- Strategy
- Marketing Strategy
- Event Organisation
- Brand Marketing