adrianne weber

adrianne weber

Creative DirectorLondon, United Kingdom
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Alanna Georgette Proctor
Mathushaa Sagthidas
Vishal R S
adrianne weber

adrianne weber

Creative DirectorLondon, United Kingdom
About me
  • Adrianne Weber SS23 Collection
    Adrianne Weber SS23 CollectionComing Soon
Projects credited in
  • Mary Katrantzou Social Media
    Mary Katrantzou Social MediaSocial media asset creation for Mary Katrantzou Autumn/Winter 2018. Works include: copywriting and moving image creation for Mary Katrantzou x Atelier Swarovski, backstage photography, social media planning and PR duties.
  • Embroidery for Beyoncé
    Embroidery for BeyoncéWhilst interning in the Design and Atelier departments at Mary Katrantzou, I had the privilege of helping design the outfit for Beyoncé for her 2018 Global Citizen Festival in Johannesburg and then help embroider the flowers and crystals onto it.
  • MARY KATRANTZOU Product Development
    MARY KATRANTZOU Product DevelopmentI worked with the product development manager to coordinate raw materials and fabrics, with technical packs, for sample production. I oversaw the linesheet and updated the document with the latest changes and amendments. Using DHL and local couriers, I organized deliveries between factories and the studio with materials, trims, the specification sheet and amendment notes. I kept track of deliveries and chased manufacturers for samples, using a live sample tracker. I worked alongside the producti
Work history
    Made Thought logo
    Made Thought logo
    Business ExecutiveMade Thought
    London, United KingdomFull Time
    Creative Project ManagerTagwalk
     - Paris, FranceFull Time
    Analysed project objectives, with software such as: Kibana, Google Docs and Microsoft Oce, to estimate the resources. Closed 37 contracts in 2020 with brands such as: Alighieri, Christian Louboutin, Roger Vivier, Moncler, Fédération de la Haute Couture et de la Mode, Dauphin, and others. Increased Tagwalk’s revenue by 220k with strategic B2B visibility and tailored data reports. Weekly meetings with the CEO to present projects results and new ideas for the platform. Weekly meetings with the Fashion and IT team to ensure the best performance, trac and needs of our clients. Provided monthly data/trends reports to groups such as Coty, Gucci, Celine, Moncler and Chanel. Maintained a database of fashion industry contacts. Constantly monitored trends in fashion with the support of Tagwalk’s internal database. Increased Tagwalk’s (website and social media) trac by 35% in 2020 with strategic actions, such as: ‘’Deep dive into consumers Covid-19 take on Fashion’’ and ‘’Fashion and Social Media after lockdown Co-Created with Somewhere Magazine’’.
  • Project Management
  • Market Strategy
  • Fashion Design
  • Trend Forecasting
  • Data Analysis
  • PR
  • Marketing Consulting
    International MarketingHarvard Business School Executive Program
     - Boston, United States
    Luxury Brand ManagementINSEEC School of Business and Economics
     - Paris, France
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