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My name is Adryan Tunde Abii Smith. An exceptional Social Media and Digital Assistant with experience in Agenting, PR, Fashion Communications and Digital Marketing. Extremely proficient with PhotoShop and Apple Mac and a keen learner of Digital Design. I have made sure to gain extensive experience within Communications, Agenting and Social Media Management. I have also been instrumental in the growth of companies such as Drifters LDN and BlueBuck underwear through the use of Social Media. My passion for everything digital and social media based is the driving force behind the success I have had with these brands.Locked Pro Plan feature
Building the social media following for Drifters London and gaining traction for their pop up store based in BoxPark Shoreditch and their debut for LCM. Also becoming a monthly contributor for Spindle Magazine in their Music and Culture section on Digital and Print. Website Design and Social Media projects with Elthorne Estate to build the boroughs profile about their Market Place. Writing copy for Dead Right Ltd with The Garage Soho - putting together PR strategies and compiling journalist information. Starting social media campaigns and tracking interaction. Multiple posting via HootSuite.
A 5 week project attaining coverage for Boom Burgers debut opening in Notting hill Gate and new social media initiatives for Levi’s. Meeting with possible social media influencers and managing coverage of Levi’s as a product. Being completely up to date with current trends and popular influencers. I was also responsible for keeping track of coverage by scoping news papers and media websites.
As the assistant buyer for The Craft Channel I had to have extensive knowledge about the Social Media and E - commerce aspects of the business. Altering Image sizes, photographs of our sample sets and artistic pieces and ensuring a high quality of imagery fell under my remit. It was integral for me to also have a firm grasp on what consumers actually wanted and how the brand was perceived by the public. Through constant communication with our digital marketing team and supplying new ideas and methods to senior and head buyers, I managed to put in place new ways of interacting with our consumers. Weekly reports were also needed to notify the team about sales which meant that a firm grasp of Excel and Powerpoint was essential.
Freelance assistant with different digital projects, an example being Mercedes Benz fashion weeks collaboration with MIA. I was instrumental in the social media planning for posts, Instagram Live coverage, Snapchat and Twitter by way of MBFW’s social media handles. Copywriting and engagement with followers also key. Also assisted with the handling of samples and getting them to shoots and events on time.
Working in a fast paced environment ensuring that potential candidates are compliant with British Airways standards of employment. Talking with candidates, meeting candidates, auditing files and constructing reports, communication with a range of different teams throughout the company, constructing tables and spread sheets concerning marketing strategies and results, new travel destinations and changes to the airline.
Working with Drifters London and Bluebuck Underwear gaining exposure for their AW15 lines and putting them on the map via Instagram and Facebook. Gaining essential followers and making connections with digital influencers all the while working as a sales assistant part time for Jaeger.
Communication with clients. Advertising the brand as it was a start-up, utilising social media especially to get the brand known - personally starting an Instagram and Tumblr account for BlueBuck and gaining an increasing amount of followers and overall increasing the brands popularity. Altering image quality from Photoshoots taken in different locations across Britain. Planning when to post certain imagery depending on time, location and an event or holiday which may take place to ensure maximum possible coverage and viewing.
Recommended by Premier Model Management my tasks included; altering adverts and images for their website, constructing photographers’ books, meeting with potential photographers and assisting Patricia with her admin. I also wrote pieces for the companies blog in order to update followers on the latest campaigns. Location scouting and being able to assist with any ad hoc duties that may arise.
Included constructing models’ portfolios and books. Admin tasks such as restocking the office supplies and assisting the team with urgent tasks. Assisting both the men’s and women’s board with important clients. Taking a hands on approach with the companies social media presence across all platforms and making original creations such as blogs and collages.
Handling returns of samples sent out. Photographing images of clothing and editing images from publications. Press Day and event organisation for relevant brands. London Collection Mens assistance for brands such as Ashish and Pepe Jeans.
Helping and constructing events for London fashion week. Interact with stylists and editors concerning deadlines and samples. Keeping showrooms intact for clients. Constructing reports on brands and coverage of celebrities and VIP's wearing their brands. Composing reports and articles of images from publications to ensure their brands were credited. Dealing with VIP clients and event organisation and management.
2:1 in Business Management