Afra Bailey

Afra Bailey

Creative CommunicatorLondon, United Kingdom
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Pip Jamieson
Grégoire A. Meyer
Erin Aniker
Afra Bailey

Afra Bailey

Creative CommunicatorLondon, United Kingdom
About me
Afra is impassioned by all things creative. She aspires to make a difference through visual storytelling by communicating and embracing different energies. She is captivated by projects with deeper meanings and is working towards creating visually communicative stories that will change perspectives and create open-mindedness.
  • Black History Month: 2020
    Black History Month: 2020This month I have been working with Black artists and musicians for We Are Soul highlighting the importance of celebrating and appreciating Blackness, Black creatives and Black heroes. I edited a visual which delves into the raw and untapped talent within the Black community. First one with Musician, Tinyman (IG: @tinymanmusic) and second with Artist, Sabina Silver (IG: @sabinasilverx). Keep an eye out for more to come!
  • Space Inbetween with Catalina Babs
    Space Inbetween with Catalina BabsI had so much fun filming this amazing creative series for We Are Soul which explores the experiences of creatives and their ‘Space Inbetween’. The first of the series South London artist, Catalina Babs! Filmed by me Edited by @jedidahm_ (IG) Photography: @nosaobak (IG)
  • Behind The Scenes of Q1 with We Are Soul
    Behind The Scenes of Q1 with We Are SoulSo far in 2020 we have been on tour, released new campaigns, held our first Soul Sessions Lounge event, dropped new playlists, blogs, giveaways and our new creative series - INTO! Despite the current circumstances it's been a great year and I've loved every second of getting creative and being a part of something amazing. Partially filmed and edited by me
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Projects credited in
    ILE WA (OUR LAND)Introducing my directional debut and short film, ILẸ WA. The ILẸ WA short film reveals the chaos and peace that come with living in the motherland whilst also resonating with the experiences of those still connected to their roots in the diaspora. "ILẸ WA offers a space for reflection and soul searching." - Gal-Dem Shot in Lagos, Nigeria and screened at The National Gallery / As seen in GUAP and The film is also an introduction to a Coffee Table Book available to pre order in Ma
  • Pinterest x AZ Magazine - PRIDE campaign
    Pinterest x AZ Magazine - PRIDE campaignWe spoke to 4 amazing QTIBPOC creatives to find out what Pride means to them. Directed and Filmed by me.
  • Boho Locs - Core Hair Range Campaign
    Boho Locs - Core Hair Range CampaignA 10-part campaign to find out 'WHY' Boho Locs. Directed and Edited by me.
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Work history
    OK COOL logo
    OK COOL logo
    Content ProducerOK COOL
    London, United KingdomFull Time
    We Are Soul logo
    We Are Soul logo
    Creative ProducerWe Are Soul
    London, United KingdomFreelance
    • Developing, supporting and promoting the company goals of We Are Soul. • Brainstorming ideation for shoots and social media content; managing and briefing mood-boards and storyboards. • Supporting the Creative Director in developing and drafting press release materials. • Ensuring content creation aligns with the We Are Soul brand identity and message. • Identifying new methods of engagement and creating strategies to effectively engage with our followers. • Liaising with the Creative Director during shoots; supporting image selection and post-production processes. • Editing and managing the creation and development of the BTS photography/videography activities. [Premiere Pro] • Supporting creative conceptualisation and contributing towards its execution. • Any additional activities deemed necessary to facilitate the successful delivery of We Are Soul
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  • Adobe Indesign
  • Photography
  • Videography
  • Website Development
  • Visual Communication
  • Adobe Illustrator
  • Social Media
  • Promotion
  • Creative Direction
  • Creative Briefs
    BA(Hons) Fashion Communication and PromotionNottingham Trent University
     - 50 Shakespeare St, Nottingham NG1 4FQ, UK