Afra Bailey

Afra Bailey

Creative CommunicatorLondon, United Kingdom
+ Info


Pip Jamieson
Grégoire A. Meyer
Erin Aniker
Afra Bailey

Afra Bailey

Creative CommunicatorLondon, United Kingdom
About me
Afra is impassioned by all things creative. She aspires to make a difference through visual storytelling by communicating and embracing different energies. She is captivated by projects with deeper meanings and is working towards creating visually communicative stories that will change perspectives and create open-mindedness.
  • Black History Month: 2020
    Black History Month: 2020This month I have been working with Black artists and musicians for We Are Soul highlighting the importance of celebrating and appreciating Blackness, Black creatives and Black heroes. I edited a visual which delves into the raw and untapped talent within the Black community. First one with Musician, Tinyman (IG: @tinymanmusic) and second with Artist, Sabina Silver (IG: @sabinasilverx). Keep an eye out for more to come!
  • Space Inbetween with Catalina Babs
    Space Inbetween with Catalina BabsI had so much fun filming this amazing creative series for We Are Soul which explores the experiences of creatives and their ‘Space Inbetween’. The first of the series South London artist, Catalina Babs! Filmed by me Edited by @jedidahm_ (IG) Photography: @nosaobak (IG)
  • Behind The Scenes of Q1 with We Are Soul
    Behind The Scenes of Q1 with We Are SoulSo far in 2020 we have been on tour, released new campaigns, held our first Soul Sessions Lounge event, dropped new playlists, blogs, giveaways and our new creative series - INTO! Despite the current circumstances it's been a great year and I've loved every second of getting creative and being a part of something amazing. Partially filmed and edited by me
+ Show more
Projects credited in
  • Pinterest x AZ Magazine - PRIDE campaign
    Pinterest x AZ Magazine - PRIDE campaignWe spoke to 4 amazing QTIBPOC creatives to find out what Pride means to them. Directed and Filmed by me.
  • Boho Locs - Core Hair Range Campaign
    Boho Locs - Core Hair Range CampaignA 10-part campaign to find out 'WHY' Boho Locs. Directed and Edited by me.
  • Boho Locs - Sistership Campaign
    Boho Locs - Sistership CampaignA story of sisterhood and community within hair. Directed and Edited by me.
Work history
    We Are Soul logo
    We Are Soul logo
    Creative AssistantWe Are Soul
    London, United KingdomFreelance
    • Developing, supporting and promoting the company goals of We Are Soul. • Brainstorming ideation for shoots and social media content; managing and briefing mood-boards and storyboards. • Supporting the Creative Director in developing and drafting press release materials. • Ensuring content creation aligns with the We Are Soul brand identity and message. • Identifying new methods of engagement and creating strategies to effectively engage with our followers. • Liaising with the Creative Director during shoots; supporting image selection and post-production processes. • Editing and managing the creation and development of the BTS photography/videography activities. [Premiere Pro] • Supporting creative conceptualisation and contributing towards its execution. • Any additional activities deemed necessary to facilitate the successful delivery of We Are Soul
    Advertising Campaign: Client BriefLevi Strauss & Co.
     - London, United KingdomInternship
    • Acknowledged issues around fashion & sustainability through creative conceptualisation and idea generation • Utilised research & analysis to identify methods to better support responsible consumerism and promote industry-wide behavioural change • Managed the end-to-end process of delivering photo and video shoots for an advertising campaign • Strategic advancement of ideas & campaign development through brainstorming, storyboarding and mood-boarding • Designed and constructed photoshoot sets, scouted location(s), models and sourced props etc.
+ Show more
  • Adobe Indesign
  • Photography
  • Videography
  • Website Development
  • Visual Communication
  • Adobe Illustrator
  • Social Media
  • Promotion
  • Creative Direction
  • Creative Briefs
    BA(Hons) Fashion Communication and PromotionNottingham Trent University
     - 50 Shakespeare St, Nottingham NG1 4FQ, UK