Aimee Lawrence
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Aimee Lawrence

Senior PublicistEdinburgh, United Kingdom
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Aimee Lawrence
Available

Aimee Lawrence

Senior PublicistEdinburgh, United Kingdom
About me
A move to Yangon, Myanmar, sparked an interest in lifestyle journalism. For a short spell I wrote various pieces for Myanmore, one of the first mags to cater to the growing number of expats moving into Yangon. From there I'd move to Ibiza, bringing my passion for writing and electronic dance music together. An internship with Ibiza Spotlight became a full time position for three years. An incredible three summers. For two years I've been in music PR, now a senior publicist with boutique PR firm The Prizm Network. Our international client base spans the house and techno spectrum, with us looking after record labels, DJs and producers, and events. My passion for electronic music spans genres and eras, but it's definitely the second summer of love that has my heart with my mum living through that time.
Projects
  • wAFF // A Natural Born Healer video feature // Ibiza Spotlight
    wAFF // A Natural Born Healer video feature // Ibiza SpotlightA standout highlight from summers spent in Ibiza working in Ibiza Spotlight's clubbing team. Interview with British DJ and producer wAFF and it's one that goes beyond the booth. Filmed by former Ibiza Spotlight videographer James Chapman, location is Casita Verde, a well-known ecology centre founded by Chris Dews in 1993, set in the green heart of Ibiza's countryside.
  • Acid Pauli pays tribute to modular synthesizer with album MOD
    Acid Pauli pays tribute to modular synthesizer with album MODThe German DJ, producer and live act releases his third album MOD via his imprint Ouie Music. The album is a tribute to the modular synthesizer. Almost 100% modular synth, most of the tracks are a run of live recordings. I led an eight-week album campaign, honing in on global press across print, web and radio for news, reviews, radio features, online and print features. Press highlights include Worldwide FM, Beats In Space, Groove, DJ Mag Spain, Mixmag Mexico, Electronic Sound, The Arts Desk,
Work history
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    Senior PublicistThe Prizm Network
    London, United KingdomFull Time
    The Prizm Network is an independent agency offering a bespoke approach to international PR. Our lifestyle portfolio focuses on positive activations and our music portfolio includes DJs, record labels, EP campaigns and album releases, festivals and event brands. Current and previous clients include Cocoon Ibiza, Nightmares On Wax, Wax Da Jam, Art Department, Kevin Saunderson & Inner City, Acid Pauli and Nico Stojan's label Ouie Music, Steve Bug's label Sublease Music, D'Julz and imprint Bass Culture, Cassy and Kwench Records, Fabio Florido, Juliet Fox.
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    Freelance WriterTouring Bird (Google)
     - Barcelona, SpainFreelance
    Contributor for Touring Bird, a travel project launched by Area 120, Google’s internal incubator for experimental ideas. I created travel guide content for Berlin, Edinburgh, Barcelona and Glasgow.
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Skills
  • Press Release
  • Marketing Communication
  • Public Relations
  • Copywriting
  • Social Networking
  • Customer Service
  • Media Relations
  • Article Writing
  • Feature Writing
  • Humorous Writing
Education
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    BA (Hons) Media & Cultural Studies (grade 2:1)Queen Margaret University
     - Edinburgh, United Kingdom