A senior strategist with 8+ years experience in the industry working both client and agency side.
In that time I've worked with brands such Red Bull, Barclays, BBC, Warner Music, EE, Unilever, Childline, Tango, Starbucks, Nando's and Barbie.
Working with agencies including Dare, Adjust Your Set, Oliver and most recently Livity. Covering many strategic disciplines in these roles including brand strategy, content strategy, comms strategy and design thinking.
At my time at Livity I have specifically specialised in youth marketing, as an agency that focuses on helping brands connect with youth culture, I have gained an expertise in this audience.
Projects
- ARU Documentary seriesChallenge: How do we make a lower tier university stand out in a crowded market where all university’s are saying everything they think potential students want to hear? Insight: Young people want to associate with people and university’s who have the same point of view as them on the world, who want to make a positive change, who challenge norms. ARU have the right to play in this area with their numerous entrepreneurial and rising star awards, as well as pioneering research that is positively i
- Nominet Digital NeighbourhoodThe problem: As the holder of all co.uk domains, Nominet need to create a more vibrant digital economy if their business is to grow. So our challenge was to help them create a more vibrant digital economy. We knew that it was key to support SMEs if we were to impact the UKs digital economy due to them being such a high % of UK business. We also knew that there were many programmes already trying to achieve this, such as Google Garages. So what could we do that would be different. Through research we saw that the majority of existing programmes are focusing on training and skills, but missing the point that SMEs struggle with digital because they lack the time. This brought the challenge of how do we make a positive impact on SMEs time? And this is where the second point that we focussed on arises. Young people. We knew that youth unemployment was an issue, not having experience in the workplace was an issue. Work experience as it currently exists is broken, as it's built on networks. But this means it doesn't benefit young people from more deprived areas. These young people have ambition but lack opportunity. They also have native digital skills and time. Therefore they are a natural fit to support SMEs with digital skills whilst gaining experience. The solution: Create an experience exchange. An experience that gives mutual benefits to the SMEs and young people. We trained young people to professionalise their native digital skills, then matching them with SMEs, allowing the young people to support the businesses by working on, or creating their digital channels whilst also imparting digital knowledge. An exchange that gave the SMEs time, and gave the young people experience in a business. We are running Digital Neighbourhood across 4 locations in year 1 - Leeds, Glasgow, London and Cardiff. Focusing on areas of deprivation within these cities, as this is where youth unemployment is most problematic. In total this year we will train 120 young people and over 60 SMEs, with the plan next year being to tool kit the programme so other businesses can run similar experiences.
Projects credited in
- LOVEBOX, 2018A while ago I told myself that I'd like to photograph a festival at some point this summer. I eventually mentioned the desire on social media, as a way to force the universe to make it happen. Last weekend I found myself at #LoveboxFestival in the midst of pure joy and love. I haven't felt so overwhelmed, grateful and fucking tired in my life. This photography thing has taken me on an interesting ride, and every little step is ridiculously appreciated. I saw Childish Gambino/ Donald Glover, and
Work history
Senior StrategistLivity
London, United KingdomFull Time
Creative StrategistLivity
London, United KingdomFull Time
Lead Strategist on brands including Nominet, Red Bull and the BBC. Working on developing the strategy offering that the agency offers as well as working to blend the process between the strategy and creative teams.
My responsibilities have included:
● Being the lead strategist and key client contact across multiple accounts
● Designing and running focus groups and co-creation sessions
● Involved in creating the agencies approach to strategy
● Working collaboratively with the creative team, including creative
ideation
● Mentoring of young people who come through Livity’s doors. (5% of time each week dedicated to mentoring or supporting young people) including being a mentor within our Digify programme, aimed at increasing diversity in the industry.
● Working with the new business team and accounts teams to grow the business
Some of my achievements in this role
● Created the Nominet Digital Neighbourhood programme
● Won Nando’s recruitment pitch
● Successfully pitched creative ideas to the whole of Red Bull UK at their company conference
● Written opinion pieces for Contagious and Training Journal
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Skills
- Strategy
- Brand Strategy
- Planning
- Strategic Design
- Creative Stragegy
- Content Strategies
- Digital Strategy
- Product Strategy
- Innovation Consultant
- Service Design
Education
C
C
Music Technology BSc (hons)Coventry University
- Coventry, United Kingdom
Awards
Bima 2017 Grand PrixBIMA
I was part of the Livity team to win the Grand Prix award at BIMA 17. The first time the award was ever given to an agency as a whole rather than a single campaign.Entrepreneurial business of the yearBIMA
Part of the Livity team to win Entrepreneurial Business of the Year at the BIMA 2017 awards.