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Rebranded Peregrine to the powerful colourful brand you see today with the mantra "communicate. words. pictures. actions." Objective: Bring creative services and design ethos, culture and highest standards of aesthetics in-house and drive the conversion of Peregrine from a PR agency into an integrated marketing communications agency. Building a design team able to provide clients of financial services with integrated marketing services – beautiful intelligent storytelling distributed across all touchpoints and medium (type, imagery, animation, video, social media). All creative services were offered in-house – branding, digital/print/UX design, integrated global marketing campaigns, marketing automation, video/animation creation, photography, website design and development. Following implementation of objective, the design team, trained by myself, now runs itself effectively and efficiently.