Alan Rutter

Founder, Fire Plus Algebra

London, United Kingdom
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Projects credited in

About me

I'm a writer, content consultant, product owner and trainer with decades of experience working across digital, print, and live events. I'm the founder of Fire Plus Algebra, a consultancy that helps humans make sense of a complicated world. We do that through in-house training, online courses, events and consultancy. Our expertise covers data visualisation, product development, content strategy, and the communication of complex ideas. I oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and have been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Until November 2014 I worked with Guardian Masterclasses on curating new course strands, including the startups and business courses, and I was the lead tutor on their B2B data visualisation courses. Previously I was Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. I have over 10 years’ previous experience of working for magazines, both online and in print.

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  • Multimedia
  • Online
  • Print
  • Media
  • Workflow Planning and Management
  • Editorial Tools
  • Product
  • Data Visualisation
  • Client Training
  • Pubic Speaking

People I’ve worked with

Companies I’ve worked with

  • Guardian Masterclasses

    Guardian Masterclasses

    • Events
  • Condé Nast Britain

    Condé Nast Britain

    • Publishing
  • Frieze


    • Publishing
  • Soho House & Co

    Soho House & Co

    • Non Creative Industries

Work history


Nov 2018
  • London, United Kingdom
  • Full Time
  • We help people to use technology better – through consultancy, training, events and content.


Editorial Tools SME

Condé Nast Britain

Jul 2012 - Aug 2014
  • London, United Kingdom
  • Freelance


Trainer & Consultant

Guardian Masterclasses

Apr 2012 - Nov 2014
  • London, United Kingdom
  • Freelance



Clever Boxer

Jan 2010 - Oct 2018
  • London, United Kingdom
  • Full Time
  • We can teach you and your team to collaborate, communicate and use creative ideas to not just survive but thrive in a constantly changing business landscape. Where narrow, traditional training goes rapidly out of date, our approach is to embed the knowledge in your business that enables you to adapt to the challenges of the future. We are journalists and editors with extensive experience of spotting trends, finding experts, translating ideas, and delivering exceptional quality content. We use these skills to find the leading innovators in business and the creative industries, and commission them to deliver exceptional content as talks, workshops or training sessions.


Jan 2009 - Jul 2010
  • London, United Kingdom
  • Freelance


Acting Deputy Editor

Time Out Group

Jan 2009 - Aug 2009
  • London, United Kingdom
  • Full Time



(BA Hons) History

Manchester University

Sep 1996 - May 1999
  • Manchester, United Kingdom