Alan Rutter

Alan Rutter

Founder, Fire Plus AlgebraLondon, United Kingdom
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Alan Rutter

Alan Rutter

Founder, Fire Plus AlgebraLondon, United Kingdom
About me
I'm a writer, content consultant, product owner and trainer with decades of experience working across digital, print, and live events. I'm the founder of Fire Plus Algebra, a consultancy that helps humans make sense of a complicated world. We do that through in-house training, online courses, events and consultancy. Our expertise covers data visualisation, product development, content strategy, and the communication of complex ideas. I oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and have been working with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Until November 2014 I worked with Guardian Masterclasses on curating new course strands, including the startups and business courses, and I was the lead tutor on their B2B data visualisation courses. Previously I was Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. I have over 10 years’ previous experience of working for magazines, both online and in print.
  • Wired
    WirediPad Projects Manager Conde Nast
  • Digital Magazine Awards 2014
    Digital Magazine Awards 2014For the past few years the Digital Magazine Awards have been growing in stature as a place for talented creatives working in this field to get together, share ideas and celebrate the best work of their fellow professionals. I'm delighted to be on of the judges at this year's awards.
  • General Assembly
    General AssemblyI'm now teaching regular courses in infographic design for beginners as part of the brilliant programme at General Assembly. The first course was a roaring success, and I cover everything from key principles and best practices, to practical tricks and tips, and free tools to use when creating infographics. Whether you're producing internal communications at your organisation, or slide decks for partners and investors, these courses should have something in them for you.
  • Clever Boxer
    Clever BoxerClever Boxer is aiming to reinvent talks, training and events for the 21st century. We can teach you and your team to collaborate, communicate and use creative ideas to not just survive but thrive in a constantly changing business landscape.  Where narrow, traditional training goes rapidly out of date, our approach is to embed the knowledge in your business that enables you to adapt to the challenges of the future.  We are journalists and editors with extensive experience of spotting trends, fi
  • Guardian Masterclasses
    Guardian MasterclassesConsultant and Trainer at Guardian Masterclasses Guardian Masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations. Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation. Harnessing the expertise and specialisms within the organisation, our courses are led by first class and a
  • Launching A Creative Startup
    Launching A Creative StartupThe creative industries house a hive of entrepreneurs. The lure of working for yourself and putting your creative talents towards something you believe in is hard to resist. But go into business unprepared and you could find yourself quickly lost in the minefield that is running a creative company. ‘Launching a Creative Startup’ by entrepreneurial experts, Alan Rutter and Simone Baird, takes you through the process of developing your idea, launching a business and overcoming the inevitable hurd
Projects credited in
  • Republic Summer Business School
    Republic Summer Business SchoolDuring August and September, Republic is running a series of workshops for anyone who's launching – or thinking of launching – their own business. You could be a freelancer looking to expand your revenue streams, an entrepreneur with a idea that needs to be nurtured, or business owner who wants to grow. You can either come to the whole series, or drop in for the workshop that's most useful to you. Our no-nonsense, jargon-free advice workshops are interactive, intimate and informal, so you'll
  • Time Out
    Time OutMy background is in journalism, particularly in magazines. After leaving Australia for the UK I started my career in Edinburgh at The List magazine before writing for Jockey Slut, Sleazenation, The Face, the Sunday Times Style magazine, NME, Muzik and several Australian broadsheets. At Time Out I was a clubbing writer before launching a brand new section (something that rarely happens) covering the emerging cabaret and burlesque scene. I went on to be a features writer (here’s a piece on the ar
  • Trashed
    TrashedTrashed is a youth-led project started in 2001 by Simone Baird, aimed at helping diverse teenagers get hands-on and horizon-busting experience in the creative industries. These unique experiences have included, to date: • Designing products – as we did with a reimagining of the trainer for Nike 78. • Enabling teenagers to produce content for brands or organisations – from a branded supplement for Rolex, a regular Time Out Trashed inserted into Time Out London, to taking over the Music Weekl
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Work history
    Fire Plus Algebra logo
    Fire Plus Algebra logo
    FounderFire Plus Algebra
    London, United KingdomFull Time
    We help people to use technology better – through consultancy, training, events and content.
    Condé Nast logo
    Condé Nast logo
    Editorial Tools SMECondé Nast
     - London, United KingdomFreelance
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  • Multimedia
  • Online
  • Print
  • Media
  • Workflow Planning and Management
  • Editorial Tools
  • Product
  • Data Visualisation
  • Client Training
  • Pubic Speaking
    (BA Hons) HistoryManchester University
     - Manchester, United Kingdom