Alena Kroshechkina

Alena Kroshechkina

Art DirectorLondon, United Kingdom
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Alena Kroshechkina

Alena Kroshechkina

Art DirectorLondon, United Kingdom
About me
Driven and talented graduate with a BA (Hons) degree in Advertising and experience of social media, volunteering in graphic design and illustration who is passionate about fashion and creativity. Currently taking a master on Digital Fine Art course at University of the Arts London. Possess impeccable taste and eye for colour and composition. Ambitious, hardworking and with creative approach to design. Keen to build and develop my career in the advertising, PR, and fashion.
  • Makers House Burberry
    Makers House BurberryLaunching their latest Show, in September 2016 Burberry opened Makers House space, presenting a huge range of British crafts and displaying the full AW 2016 runaway collection.  Being inspired by the brand, I was drawing the new season's clothes during a week, developing my life-drawing skill and fashion illustration's style. As the models, mostly I used characters from a world-famous videogame World of Final Fantasy by Square Enix, especially from a separate Final Fantasy 6 game. So, mixing fas
  • WWF: Panda Cards
    WWF: Panda CardsThe project was created and improved for The D&AD New Blood Awards 2016
  • [Anti] Fashion Illustration
    [Anti] Fashion IllustrationMy transcription of the World of Fashion. Figuring out
  • Femininity Project: Donna Online Magazine
    Femininity Project: Donna Online MagazineIn this project I set out looking at the dark side of femininity in perfume advertising. Looking at the most popular and successful ads I found that faces are mostly used for promoting women's fragrances.
  • St Ives: Hey Mum Campaign (Native Advertising)
    St Ives: Hey Mum Campaign (Native Advertising)The client’s issue is a launching of the new product’s line for men’s face care market. The reason, why St Ives needs the content strategy for its new campaign is a fast-moving track of growing and changing in the male’s cosmetic market during the last years. Today the men’s skin care part of market is growing dramatically fast and becoming more competitive that it was in pastime. According to Independent, the UK’s market was valued on 14.8 bn pounds in 2015, significantly showing the trend of growing up and valuing place in the whole cosmetic market in the UK (Wang, 2016). The problem: British guys, who are my target audience, do not think about purchasing face care goods. The solution: their relationships with female`s relatives, who are interested and purchase face and body products.
  • LEGO Cafe
    LEGO Cafe
Work history
    Social Media
     - London, United KingdomInternship
     - Moscow, RussiaFreelance
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  • Art Direciton
  • Advertiseing
  • Brand Creative Strategy
  • PR
  • Digital/ Print
  • Ad Copywriting
  • Social Media Digital Strategies
  • Advertising Planning
  • Drawing-painting-fashion Illustration
  • Brand Content
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    MA Master of Visual Digital ArtsUniversity of The Arts London (UAL)
    London, United Kingdom
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA (Hons) AdvertisingUniversity of The Arts London (UAL)
     - London, United Kingdom
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