QuestionsProjectsExperienceTeam

Projects

• 5

  Kelvin Harrison Jr. Shoot and Interview // Giorgio Armani special (MATCHESFASHION)A shoot and interview feature with Kelvin Harrison Jr. wearing all Giorgio Armani SS21.
• Gift Guide Curators (MATCHESFASHION)To coincide for our Gift Guide campaign for 2020, we launched our Gift Guide Curators. Made up of 6 curators from the music, art, interiors and fashion industries.
• Curated By: Hector BellerinHector was the first sports personality that we included in the Curated by series for MATCHESFASHION, and proved to be really successful with our customer and across all social platforms.

Work history

M
M
Junior Fashion EditorMATCHESFASHION
Mar 2018London, United KingdomFull Time
Content marketing for leading online fashion retailer: concept and style shoots used in content across all matchesfashion channels to generate revenue. Work on multiple projects at the same time with tight turnarounds. Work with the buying team across multiple projects to ensure all key product and buys are represented across all content. Manage projects from concept to launch working closely with the design and social media teams. Report on results post campaign, looking at analytics on views and revenue. Produced the second most liked image ever on matchesfashion Man’s Instagram feed. Manage the fashion assistants and oversee product call ins for shoots.

Skills

• Fashion Styling
• Art Direction
• Editorial Fashion
• Brand Styling
• E-commerce
• Project Management
• Marketing
• Market Analysis
• Copywriting Editorial
• Content Creatiion

Education

Fashion DesignUniversity of Leeds
Sep 2010 - Jul 2013Leeds, United Kingdom