Passionate and innovative multidisciplinary Design Lead and UX Professional with 20 years of expertise in visual storytelling and end-to-end brand development. Strong portfolio spanning graphic design, web development, UX, and video & multimedia production. Collaborative team player thriving in fast-paced environments, delivering captivating visual experiences. Excels in transforming ideas into stunning designs that communicate messages and evoke emotions. A proven track record of executing projects from conceptualisation to final delivery.
Projects
- PRI Strategy 2021-24I led the design of the main report, liaised with an external production company based in Australia, and worked with other stakeholders in crafting the promotional video, aligning the assets to the strategy’s tagline "Building a bridge between financial risk and real-world outcomes".
- CEO's Farewell CelebrationIn light of our CEO's decision to step down, we embarked on a mission to honour her exceptional achievements. Collaborating closely with my manager, I played a key role in crafting a heartfelt tribute. Through research and creative ideation, I developed a unique concept centred around a commemorative book, collating heartfelt messages and treasured photographs contributed by our past and present employees. To amplify the emotional impact, I orchestrated the production of a commemorative video,
- UV4TANDuring my tenure as Graphic Designer - Prepress supervisor at La Litotema Grafica, I had the privilege of working with UV4TAN, a B2B Italian company who has been operating in the professional tanning sector since 2004 and since its inception it has established itself as a reference company on the Italian national market. As the exclusive importer of the renowned Ergoline brand in Italy, UV4TAN has established a reputation for producing innovative solariums equipped with advanced light and UV te
- FlyUXAs part of my diploma in User Experience, I was required to carry out a complete UX exercise for a hypothetical airline company, from conducting user research to creating prototypes and wireframes that could be handed to developers. Thanks to these practical assignments, I gained a very good understanding of and hands-on experience with the full UX cycle.
- A Blueprint for Responsible InvestmentThis comprehensive document mapped the company's areas of impact and outlined a list of actions to be taken for the decade spanning 2016-2026. I was asked to design the main report, a microsite and subsequently, to produce an explanatory video and support with the overall marketing campaign culminating at the PRI in Person conference in Berlin, for that year, the 10mt square PRI stand was also branded after the Blueprint project.
Work history
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Head of Design & BrandPrinciples for Responsible Investment
London, United KingdomFull Time
Lead design and video production. Train, mentor, and supervise the design team. Ensure brand consistency across multiple channels. Promote UX principles and best practises within the company.
- Reduced production delays by 30% and increased engagement and satisfaction rates.
- Increased video consumption by 26%.
- Reached overall 6% engagement rate and a 19% growth in new subscribers.
- Generated a total revenue of £4.2 million. Reached 1,861.7% increase in video consumption, 7 million impressions, and reached 2 million people on social media for our annual event, PRI in Person.
- Reached over 1,600 followers on LinkedIn within 10 months and generated a total revenue of £1.8 million for online training unit, the PRI Academy.
- 34% increase in form and survey completion rates thanks to improved user experience.
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Design & Brand ManagerPrinciples for Responsible Investment
- London, United KingdomFull Time
Led end-to-end print and digital projects, including, 10-year anniversary celebrations and the Blueprint for Responsible Investment project. Established in-house video production function. Provided design support for external initiatives such as the Climate Action 100+, The Investor Agenda, and the European Union Taxonomy initiative.
- Ensured brand compliance.
- Reduced video production costs by 70% and increased offering by 800%.
- 22% increase in candidate applications and 40% increase in retention rate during the application process via a recruitment-focused marketing campaign.
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Skills
- Creative Approach
- Project Delivery
- Video Production
- UX
- UI Design
- Event Branding
- Social Media Advertising
- Creative Leadership
- Production Management
- Abobe Creative Suite
Education
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DiplomaUX Design Institute with Glasgow Caledonian University
- London, United Kingdom
Diploma in UX Design
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CourseCity Lit
- London, United Kingdom
Adobe After Effect: Film and video effects
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