UV4TAN
During my tenure as Graphic Designer - Prepress supervisor at La Litotema Grafica, I had the privilege of working with UV4TAN, a B2B Italian company who has been operating in the professional tanning sector since 2004 and since its inception it has established itself as a reference company on the Italian national market. As the exclusive importer of the renowned Ergoline brand in Italy, UV4TAN has established a reputation for producing innovative solariums equipped with advanced light and UV technologies. Retained as their trusted designer following the acquisition of La Litotema Grafica by Laghi Arti Grafiche in 2007, our relationship then evolved into a freelance collaboration after I relocated to the UK in 2012.
https://www.alessandroboaretto.com/UV4TAN.html
Tanning lotions and solariums
Initially tasked with designing their general catalogue, my role expanded as UV4TAN ventured into new business branches, such as LED lights and nail lacquers.
Nail laquer
Teaming up with their marketing and sales teams, we successfully expanded the internationally recognised Mollon PRO brand within the Italian beauty market.
Throughout this journey, I took responsibility for creating a diverse range of graphic assets, including catalogues, flyers, self-supporting shaped cardboards, expositors, sleevers, packaging and advertisements on key national beauty magazines, consistently adhering to brand guidelines.
Additionally, I provided design support for UV4TAN's presence at COSMOPROOF, a leading global event in the professional beauty sector, and also worked on a number or marketing collaterals.
