Passionate Multidisciplinary Designer with a demonstrated curiosity for motion design and visual-led design solutions. Consistently seeking to gain industry life experience to enhance my skills and thrive on working in an environment that will challenge further. After graduating in Graphic Design from Italy, I moved to England to pursue a BA in Graphic Design at De Montfort University.
- Chivas Regal x D&AD New Blood Awards 2022www.alessandrocardello.com/works/chivas For this project, I've been inspired by Chivas’s charitable organisation The Chivas Venture and its commitment to taking actions which drive the change that people want to see in the world. Their effort to inspire the new generation of altruistic entrepreneurs has been one of the key elements to developing the challenge set by Chivas and I came up with a line of whiskey inspired by this, Chivas Venture. This new line aims to directly support social chan
Leicester, United KingdomInternship
Supported the Design team in the refresh of the corporate brand identity (designed "SomeBrightSans", an internal-use typeface used to promote the company's rebranding). Collaborated on the website revamp and brand image.
Brand AmbassadorDe Montfort University
- Leicester, United KingdomPart Time
Founder of “Designed By”, a cross-discipline platform where creative students attending De Montfort University can interact and develop teamwork skills by working on dedicated project briefs set by the creative industry. Directed the creative team and played an active role in the design of the DMU Sketchbook & Poster Show. Pitched the different routes to Programme Leaders and confidently presented the various phases of the work to the Academic personnel. Successfully tailored the brand strategy to the visual identity and gathered more than 400 people between industries, alumni and students from Art & Design Colleges.
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