I am a multi-disciplinary Creative and Design Director with over 14 years of experience in advertising, digital design, and branding, including in-house roles where I have set up, shaped, and led creative teams.
Throughout my career, I have helped brands connect with customers in meaningful ways with a multi-platform and multi-channel approach. I strive to do this by fostering an agile and collaborative team environment to be bold, innovative and efficient.
In addition to working with a diverse range of clients and projects, including Sky, The Telegraph, Apple Music, TikTok, Gruppo TIM, Skoda Auto, Edison (EDF Energy), Shiseido, Chanel, TOD's, Vodafone Group, TUI UK, BabyBel, Ferrero, ING Bank, Mediamarkt-Saturn, HSBC, I have also served as an advisor and consultant for startups and companies across various industries. From fintech to architectural firms, from the cultural industry to food and wine, I have supported them with creative thinking, art direction, creative strategy, storytelling, digital transformation, branding, social media, and film — from concept to execution.
In December 2011, I founded Crebs, which has now become the most renowned creative and tech job board in Italy.
http://www.alessandrogiua.it
Projects
- Mohd. That's More.Mohd is a worldwide leading company in luxury furniture and design, offering the best selection of international design and exclusive interior design services, both online and through their physical showrooms in Italy. Mohd opened their first showroom in 1968, and launched the e-commerce in 2011. They needed consultancy to build a new brand image able to lead them towards a new chapter of the company. A challenge that required a flexible and multidisciplinary approach taking in consideration all
- Yolt: the launch of a new fintech brandYolt is a smart app that fully embraces the open banking model. The fintech company is owned by ING and combines all of a user’s finances, including bank accounts, savings accounts as well as credit cards onto one mobile platform. Fetch was approached to create Yolt’s identity as well as its launch plan. Yolt as a result is an RGB brand, that lives and breathes through fresh, bright colours and movement. Fetch crafted an identity for the millennials and for the small screens. A true mobile-fi
- TOD'S POPTOUCH. A FASHION INTERACTIVE EXPERIENCE.Tod’s is an Italian company which produces luxury shoes and other leather goods with numerous stores around the world. Tod’s is the operating holding of a Group, amongst the leading players in the world of luxury goods. The brands of the Group, all with their own personal identity, are linked by the same philosophy, and are distinguished by a well-balanced mix of tradition and modernity, high quality, creativity and functionality. The Saddle Dream is the project created to launch the new fall/w
- HISTORY, ELEGANCE, HOME: THE THREE MAIN ELEMENTS OF THE NEW BRANDING.Parisa Rugs & Décor is a rug boutique and design gallery in the heart of the Old City in Philadelphia. Every item they have has been hand selected for its palette, pattern, form & function. Admiring the art of handcraft and nurturing culture and traditions, Parisa Rugs & Décor celebrates uniqueness and embraces quality. The concept of Parisa is to represent the home atmosphere: a family atmosphere, where customers can find and talk with experts. To create the brand, I have thought about the bea
- DRIVING MEN TO LIMONI AND LA GARDENIA, THE MAIN BEAUTY CHAINS IN ITALY.Limoni and La Gardenia, part of the Leading Luxury Group, are the most important beauty chains in Italy. They are market leaders with hundreds of stores in all the country. One of the goals on the brief dedicated to the digital strategy 2015, was to find a way to encourage male consumers to go to the beauty shops. Our idea was to create a mobile app: a gift finder dedicated to men who don’t know what to give to women. “What Women Want” find the perfect gift in a simple, fast and funny way and h
- LAUNCHING A NEW TV CHANNEL.Laeffe is the TV channel that presents shows selected and guaranteed by Feltrinelli Group, one of the most important publishing company in Italy. “To change the world with the books, to fight the injustices with the books.”: these were the reason and the goal of Giangiacomo Feltrinelli when he founded his own publishing house in 1954 in Milan. In the same way, Laeffe offers a different approach to understand our world, with information, culture and enterteinment, watching great cinema, discoveri
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Work history
M
M
Creative DirectorMultiplier
London, United KingdomFull Time
Multiplier is the leading global employment platform that makes it easy for companies to employ teams anywhere in the world, simplifying the employment process by managing the complexities of local labour laws, compliance, payroll, benefits, taxes, and more. Multiplier's mission is to enable people to do a job they love without compromising their personal lives, and I take pride in driving our brand forward in line with this vision.
As Creative Director, my responsibilities include:
◼️ Shaping the company’s brand image
◼️ Establishing and leading the in-house Creative Studio: a multidisciplinary team of creatives, visual designers, copywriters, animators, and digital designers.
◼️ Overseeing the development of multi-channel creative campaigns
◼️ Ensuring a consistent brand and design direction across multiple channels
◼️ Creating engaging and user-friendly experiences on our website
◼️ Crafting compelling creative content for video, campaigns, social media, website, email, print, events, and promotional materials
◼️ Project management, resource and scope projects. Implement ways of working and ops
J
J
Creative DirectorJP Morgan & Chase
- London, United KingdomFull Time
Skills: Creative Direction · Design Direction · Art Direction · Creative Strategy · Digital Design
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Skills
- Fashion
- Advertising
- Film
- Art Direction
- Mobile
- Design
- Creative Direction
- Team Management
- Integrated Campaign
- Visual Design