I am a multi-disciplinary Creative and Design Director with over 13 years of experience in advertising, digital design, and branding, with a focus on creative thinking, integrated campaigns, digital experiences, and digital transformation.
I help brands connect with customers in meaningful ways across film, social, mobile and digital and other emerging platforms like conversational interfaces. I strive to do this by fostering an agile and collaborative team environment to be bold, innovative and efficient.
I’ve worked for a wide range of key projects and clients including Sky, The Telegraph, Apple Music, TikTok, Gruppo TIM, Skoda Auto, Edison (EDF Energy), Shiseido, Chanel, TOD’s, Vodafone Group, TUI UK, BabyBel, Ferrero, ING Bank, Mediamarkt-Saturn, HSBC.
I’m also an advisor and consultant for startups and companies: from fintech to architectural firms, from the cultural industry to food and wine. I support them with creative thinking, art direction, creative strategy, storytelling, digital design, branding, social, and film, from concept to execution.
In December 2011 I founded Crebs which is now the most renowned creative & tech job board in Italy.
Projects
- Mohd. That's More.Mohd is a worldwide leading company in luxury furniture and design, offering the best selection of international design and exclusive interior design services, both online and through their physical showrooms in Italy. Mohd opened their first showroom in 1968, and launched the e-commerce in 2011. They needed consultancy to build a new brand image able to lead them towards a new chapter of the company. A challenge that required a flexible and multidisciplinary approach taking in consideration all
- Yolt: the launch of a new fintech brandYolt is a smart app that fully embraces the open banking model. The fintech company is owned by ING and combines all of a user’s finances, including bank accounts, savings accounts as well as credit cards onto one mobile platform. Fetch was approached to create Yolt’s identity as well as its launch plan. Yolt as a result is an RGB brand, that lives and breathes through fresh, bright colours and movement. Fetch crafted an identity for the millennials and for the small screens. A true mobile-fi
- TOD'S POPTOUCH. A FASHION INTERACTIVE EXPERIENCE.Tod’s is an Italian company which produces luxury shoes and other leather goods with numerous stores around the world. Tod’s is the operating holding of a Group, amongst the leading players in the world of luxury goods. The brands of the Group, all with their own personal identity, are linked by the same philosophy, and are distinguished by a well-balanced mix of tradition and modernity, high quality, creativity and functionality. The Saddle Dream is the project created to launch the new fall/w
- HISTORY, ELEGANCE, HOME: THE THREE MAIN ELEMENTS OF THE NEW BRANDING.Parisa Rugs & Décor is a rug boutique and design gallery in the heart of the Old City in Philadelphia. Every item they have has been hand selected for its palette, pattern, form & function. Admiring the art of handcraft and nurturing culture and traditions, Parisa Rugs & Décor celebrates uniqueness and embraces quality. The concept of Parisa is to represent the home atmosphere: a family atmosphere, where customers can find and talk with experts. To create the brand, I have thought about the bea
- DRIVING MEN TO LIMONI AND LA GARDENIA, THE MAIN BEAUTY CHAINS IN ITALY.Limoni and La Gardenia, part of the Leading Luxury Group, are the most important beauty chains in Italy. They are market leaders with hundreds of stores in all the country. One of the goals on the brief dedicated to the digital strategy 2015, was to find a way to encourage male consumers to go to the beauty shops. Our idea was to create a mobile app: a gift finder dedicated to men who don’t know what to give to women. “What Women Want” find the perfect gift in a simple, fast and funny way and h
- LAUNCHING A NEW TV CHANNEL.Laeffe is the TV channel that presents shows selected and guaranteed by Feltrinelli Group, one of the most important publishing company in Italy. “To change the world with the books, to fight the injustices with the books.”: these were the reason and the goal of Giangiacomo Feltrinelli when he founded his own publishing house in 1954 in Milan. In the same way, Laeffe offers a different approach to understand our world, with information, culture and enterteinment, watching great cinema, discoveri
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Work history
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Creative DirectorCHASE
London, United KingdomFull Time
Skills: Creative Direction · Design Direction · Art Direction · Creative Strategy · Digital Design
Creative and Design LeadPublicis Sapient
London, United KingdomFull Time
As a Creative and Design Lead, I am responsible for the creative and design output, and creative strategy on multi-million accounts such as Lynx/Axe, Dove, Unilever.
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Skills
- Fashion
- Advertising
- Film
- Art Direction
- Mobile
- Design
- Creative Direction
- Team Management
- Integrated Campaign
- Visual Design