Alex Blanes

Marketing Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

My name's Alex. I'm a writer and digital polymath with a strong base skillset spread across design, communications/marketing, media production, copywriting, and digital project management. Like the Nigerian poet, Bayo Akomalafe, I believe the ordinary is what the extraordinary strives to accomplish. I'm currently seeking to align myself with a company dedicated to creating a better world through collaborative acts of imagination and enterprise. I'm also interested in applying design and storytelling principles toward social and systems transition. When I'm not cycling all over London or using Trello and Slack to organise most facets of my life, I'm (slowly) writing my fantasy trilogy, listening to 'technical funk' bank Vulfpeck on my prized Denon AH-D7000s, or visiting the ducks in Clissold Park.

Locked Pro Plan feature

Skills

  • Social Media
  • Content Marketing
  • Content Production
  • Digital Campaigns
  • Communications
  • Marketing Strategy
  • Marketing Analytics
  • Copywriting
  • Social Media Management
  • Digital Marketing

Companies I’ve worked with

  • Royal Society of Arts

    Royal Society of Arts

    • Charity
  • T

    THNK: School Of Creative Leadership

    • U

      UCL Academy

      • C

        Centre for Digital Media

        Work history

        Currently

        Social Media Manager

        Ofgem

        Jan 2018
        • London, United Kingdom
        • Full Time
        • Increased audience growth by 284%; engagement by 818% over six months. Managed all social channels, liaising with Digital over content operations and Consumer Affairs over community issues. Coordinated with press and media teams to develop and launch major campaigns across consumer and stakeholder audiences. Provided evaluation, monitoring and reporting on reach, engagement, audience and conversion metrics, plus sentiment analysis after major announcements.

        2017

        Area Coordinator

        Royal Society of Arts

        Jun 2017 - Dec 2017
        • London, United Kingdom
        • Full Time
        • Planned, delivered and tested the performance of targeted regional email campaigns to Fellows across the UK. Wrote copy across all owned digital channels, including web, social, and video. Promoted events via owned, paid and earned digital channels. Performed event coordination and client/vendor liaison in collaboration with Area Managers and local Fellows. Collaborated with Head of ICT on change management for internal comms, social media strategy, and content marketing.

        2017

        Marketing & Communications Officer

        UCL Academy

        Aug 2016 - Jun 2017
        • London, United Kingdom
        • Full Time
        • Managed all internal and external communications. Developed and implemented an integrated brand, communications, and content strategy, including a school-wide visual identity redesign of all major internal documents and external marketing collateral. Led Sixth Form marketing and admissions strategy, including monitoring, stakeholder management and project delivery.

        2015

        Marketing & Content Specialist

        THNK: School Of Creative Leadership

        Sep 2014 - Jun 2015
        • Vancouver, Canada
        • Full Time
        • Managed production, distribution, and impact of corporate content across global channels, sourcing and strengthening press, affiliate, alumnus, and partner relations. Managed creative projects, liaising with vendors and internal directors. Developed global brand guidelines for consistency of visuals and voice. Provided tactical support on social media channels.

        2014

        Digital Project Manager

        Centre for Digital Media

        May 2014 - Aug 2014
        • Vancouver, Canada
        • Freelance
        • Led a team of five in creating storyboards and animatics for a promotional film for the 2014 Youth Olympic Games in Nanjing, China. Our product was reviewed and approved by a VP of the International Olympic Committee; final film was displayed at private venue premiere with President Xi Jinping and other members of China’s administration on August 15th, 2014.

        Education

        2016

        MSc Holistic Science

        Schumacher College

        Sep 2015 - Sep 2016
        • Totnes, United Kingdom
        • Founded upon the principles of legendary British economist E.F. Schumacher, Schumacher College is an internationally-acclaimed institution for transformative learning on issues relating to sustainability, leadership and societal transformation. As the College's first and arguably best-known export, the MSc in Holistic Science focuses on living systems science, complexity theory, phenomenological inquiry and ecological design, the last of which has since been developed into a standalone Master's program.

        2015

        Master of Digital Media, with Distinction

        Centre for Digital Media

        Sep 2013 - Jun 2015
        • Vancouver, Canada
        • A sixteen-month internationally recognized, research-informed and industry-relevant professional graduate program that engages students in the development of digital media products and the core competencies required to create, manage, and promote them.

        2012

        BA Double Major in Digital Media & Liberal Studies, with Distinction

        Vancouver Island University

        Sep 2008 - May 2012
        • Nanaimo, BC, Canada