Understanding how to make connections that thrive and sustain comes from years working as a producer in the Advertising industry and building up an extensive network of trusted allies and contacts whilst working my way up the ranks.
I use my experience, curiosity and connections to click together the best production, business development, and social media management talent with dynamic creative studios, agencies and brands. Working outside the realms of the search engine and job posting sites, I explore opportunities where you might least expect.
I also help people within the advertising industry, who are keen to find further purpose in their working life by harnessing their considerable skills with ambitious not-for-profit organisations, social enterprises and start-ups.
Production recruitment with purpose.
Projects
- Non-Executive DirectorAt SHINY our mission is to discover talented new directors and to help under-represented and diverse directors access the commercial production industry. SHINY is a chance for directors and industry VIPs to interact face to face and to see the best new work. No appointment necessary. No nepotism at play. Every video entered to the SHINYlist is guaranteed professional reviews from the world-class industry VIPs in our jury network. Highest scoring entries are added to the list, and screened
Work history
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Managing DirectorThe Assembly Rooms
- London, United KingdomFull Time
Head of ContentSaatchi and Saatchi
- London, United KingdomFull Time
I joined the agency as Head of Content with a brief to extend internal production capabilities for the agency. My focus was on creative quality as well as structuring financial efficiencies for clients.
I concentrated on offering creatives a credible internal resource for production to complement not compete with external offerings . Also working with business directors to craft the deliverables and prices that were attractive to clients.
I reconstructed financial systems and tightened administration for the department - newly named Inside Job. This enabled instant analysis of different areas for growth and streamlined comms regarding the department within the london agency plus also the wider Publicis Groupe.
Under my leadership we were able to drive revenue for the agency reaching our yearly target in just 3 months. This rapid growth enabled team growth from 6 x Production and editing staff , to 25 to satisfy in excess of 200 productions in 1 year.
Our department's claim that internal production does not have to be cheap,quick and rough - it could also be creatively ambitious and financially efficient for clients- repeatedly upheld.
A landmark production was the creatively and technologically ambitious Direct Line "Fleetlights" a 360 project harnessing film/technology development project / experiential Brand activation. All developed, created and serviced internally via Inside Job. This went on to win silver at Cannes Lions 2017.
The internal production offering is now a fully integrated creative production Hub, enabling business leaders and creatives alike to " get things made" in a fully integrated way.
I was integral to establishing a pro active, internal production response to the widest spectrum of briefs.
I hired and fostered in-house directors, producers and editors, as well as harnessing my extensive network of freelance directors as editors from across the globe.
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Skills
- Producing
- Executive Recruiting
- Talent Development
- Recruitment
- HR Recruitment
- Production
- Management
- Mentoring
- Business Development
Education
BA English LiteratureUniversity of Reading
Reading, United Kingdom
Awards
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Pitch SuperwomanThe Pitch Fanzine
Pitch 100 Superwomen is an initiative launched to celebrate superwomen working behind the scenes in the creative industry.
They have the exceptional ability to handle multiple tasks without sweating it. They are brave, take risks and above all get the job done. Superwomen are nominated by their industry peers.