Alex Hopley

Alex Hopley

Brand Marketer | Senior CreativeUnited Kingdom
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Alex Hopley

Alex Hopley

Brand Marketer | Senior CreativeUnited Kingdom
About me
I use film, photography, text and music to create content and tell stories. I am a Filmmaker, Journalist and Copywriter with an MA (Merit) in Documentary Film from the University of the Arts London and a 2:1 BA (Hons) in Journalism from the University of Leeds. I'm currently working as the Head of Content for KLEEK, a nightlife startup in London. I'm also working as a Communications and Editorial Assistant for the Student Enterprise and Employability department of University of the Arts London (UAL) and as a Social Media Officer for UAL Commonplace. I've worked as a Journalist with articles published in national and regional press. I have also freelanced as a Copywriter for a range of clients. I have a made a number of short documentaries. I can shoot, edit and direct independently and as part of a crew. I use my journalistic skills to find a story and my filmmaking nuance to visualise and carve out a narrative. I want to work creatively to produce content using different media.
Projects
  • Multiverse | The Alternative to College and University | Apprenticeships
    Multiverse | The Alternative to College and University | ApprenticeshipsThis video was produced to ensure Multiverse were able to clearly explain what they do in an emotive way, to a new audience gained through the announcement of the Series C funding round. It is based around interviews with real apprentices in the US and UK. I worked with the in-house creative team and an agency to produce this from concept stage to going live within three weeks.
  • Digital marketing and content creation at WhiteHat
    Digital marketing and content creation at WhiteHatEngaging young people across digital channels with an outstanding alternative to university through content creation and marketing activity.
  • Marketing at The Mix
    Marketing at The MixI worked in the charity sector at The Mix for 2 and a half years implementing marketing strategy through social, SEO, email and campaigns to achieve a range of objectives, reaching over three million young people in the UK every year, to let them know that The Mix is there for them, if they need to talk.
  • FBB: Youth Beyond Borders Croydon
    FBB: Youth Beyond Borders CroydonA charity film about a group of boys from Archbishop Lanfranc School in Croydon and their upcoming tour to Scotland with Football Beyond Borders.
  • Dimitri
    DimitriDimitri is a film about snooker and life intertwined. Dimitrios Betzlos goes to Cousins Snooker and Pool club every day to sit quietly in the corner and eat a cheese toastie. He is a man who remains unheard most of the time – but once you get talking to him it’s soon apparent that he is full of a treasure trove of stories which run parallel with the snooker club, a place which has been part of his life for over 20 years. The club has changed hands through time, serving different communities, but
  • More than a Game
    More than a GameMore than a Game documents the journey of fifteen young men from London to the favelas of Brazil. It celebrates the unifying power of football to overcome social barriers.
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Work history
    Multiverse logo
    Multiverse logo
    Senior Brand Marketing ManagerMultiverse
     - London, United KingdomFull Time
    Leading on core brand campaigns and content to reach the world's biggest companies with our apprenticeships.
    Multiverse logo
    Multiverse logo
    Senior Content ManagerMultiverse
     - London, United KingdomFull Time
    Collaborating across teams to drive growth for the brand across content and social, whilst strategising and developing tactics to generate consistent return for the business via these channels.
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Skills
  • Content
  • SEO
  • PPC
  • Social Media
  • Social Media Advertising
  • Digital Marketing
  • Creative Direction
  • Brand Marketing
  • Video Production
Education
    University of Leeds logo
    University of Leeds logo
    Journalism BA (honsUniversity of Leeds
     - Leeds, United Kingdom
    2:1.
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    MA Documentary FilmUniversity of The Arts London (UAL)
     - London, United Kingdom
    Merit.
Awards
    H
    H
    Homfirth Film Festival Official SelectionHolmfirth Film Festival
    Collective Bargaining by Riot was selected to screen at Holmfirth Film Festival. https://vimeo.com/111416722