Korean-Pakistani British American designer based in Edinburgh, UK. After graduating from the University of St Andrews with an M.A. in Geography, I co-founded CombiniCo, a Korean minimal food design company that grew to two locations, and raised over £400,000 of private investment within 18 months.
I now work on my own personal projects across a range of forms, from print publication design and videography to painting, space design, plastering and brand consultancy.
Projects credited in
- Command+i Magazine: Scotland EditionContributing colour analysis work for Command+i Magazine. Using colour as a communication tool within design is a lot more crucial than we may think. Colour is everywhere and mostly derived from natural sources. When collating colour palates straight from vast landscapes themselves, especially when from a particular country — you begin to notice more about your colour choices and reasonings behind them. Noticing what colours are more prominent in the scenery of one country to another and why t
Work history
Co-Founder and Principal DesignerCommand+i Magazine
Edinburgh, United KingdomPart Time
Command+i is a magazine that explores our natural world through colour combinations. We draw inspiration from evocative portraits of locations and curate unique palettes that can be used by a range of designers to inform their work, from graphic and interior to product and fashion.
I oversaw all aesthetic elements from initial conception and article curation, to print layout and website presence. The first issue, which centres on Scotland, has been sold in over 20 countries, including Japan, Mexico, Italy and Canada.
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DirectorStratum Co.
Edinburgh, United KingdomPart Time
Stratum Co. is an all-inclusive aesthetic identity studio that creates and elevates environmental, minimal and luxury brands across a range of industries. We add value to brands at all phases of their growth journey through a range of bespoke packages and a strong visual cohesion between photography, video and design.
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