I’m an award-winning creative designer with a strong focus on digital design, UX, UI, branding, creative briefs, and marketing campaigns. I also have managerial and leadership experience. This was developed from managing an international studio in London and leading a design and development team at New Zealand's leading HubSpot Agency.
Clients that I have worked alongside and partnered with include but are not limited to; Samsung, Porsche, eBay, McLaren, HP, Fujitsu, Microsoft, Bentley, Ray White, Amazon, Equinix, Ferrari and Emirates Team New Zealand.
My education consists of Bachelor's Degree in Media Design with a major in Graphic Design from the Media Design School of Auckland, New Zealand (a Laureate International University).
I am also always open to freelance work and other opportunities. I can be reached either through this profile or by email at amotters@gmail.com.
Projects
- Oporto Spin & WinThe client wanted a unique promotion design to generate attention to the opening of two new stores in the greater Auckland region. I developed our existing Spin to Win promotion wheel to meet the goals for this project. A bespoke design was created that was bold and enticing. Leaving the clients to be more than impressed with the outcome. The final production saw five physical 500mm spinning wheels produced, 50 x A0 posters and digital advertisements to promote in-store and on their websites. The spin wheels were a complete success. The new stores exceeded all expectations in terms of customer numbers and sale totals during the opening promotion.
- BBX Membership PublicationBBX New Zealand membership publication involved an overhaul of the original publication. The brief included the redesign to draw more interest as this is the first piece of collateral given to potential clients. Goals that were all meet were; deliver a clean decisive message, generate genuine interest through bold design development and finally use strong empowering imagery to develop connections between BBX and success. The client was incredibly pleased with the outcome. It is currently being used with huge improvements and a higher membership sign up rate. BBX manages the buying and selling of goods and services on behalf of its members in a cashless environment, utilising the BBX Global Alternative Currency Platform.
- Brrh Pigeon Messaging AppBrrh lets users use Pigeons for what they have been used for over thousands of years. Referring to the use of pigeons as messenger birds. Over the last 100 years, this technique has been forgotten. Leaving negative social stigma around these intelligent life forms. Pigeons have a mind-boggling set of navigation skill that lets them find their way home from over 500 miles away. Brrh sets out to bring these now hated birds back into a modern light by using them for what they do best. With the latest pigeon recognition technology, Brrh allows the user to digitally tag their own messenger birds. Once a user tags a bird a name is assigned and other people attach messengers to this bird of any format. Allowing the owner to receive a feed of other people interact with his messenger. Over time these common birds will become something truly unique. Carrying around content that can be viewed by anyone at any time for the life of that bird. Creating a living breathing digital cloud of messages in the form of multimedia content.
- UFO Cooker Brand RevampOur client wanted a redesign of a majority of their marketing material (brochures, web page, branding) to modernise their existing brand. A complete professional product line photoshoot was done I redesigned their brand first which then allowed the development of their new brochures and web page to take place. With this overhaul, they saw sales saw online through their professionally designed e-commerce site. The brochure then allowed the sales teams to deliver a concise hands-on information packet of all their products into the hands of potential customers.
- BSET BrandMy client wanted a brand for his new travel tour company. In addition, he also required a website, pamphlets and an integrated app. As creative design lead, I developed the look of the brand, website, pamphlet and app. This project allowed my client to launch his brand with unprecedented success with his first tours in 2016. Their debut tours were completely booked out.
- Masquerade Ball DesignPoster design for the Kidney Kids NZ inaugural Masquerade Ball event which is a key yearly fundraiser for this brilliant charity. It was an open brief to create a Gatsby inspired poster and digital imagery to promote this event. Kidney Kids NZ is a non-profit organisation that was founded in 1990 to provide emotional support and helps parents of children with kidney disorders. They assist you to obtain the best services possible for your child's needs.
Work history
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Design DirectorMotty Creative
London, United KingdomFull Time
Design Director of a start-up agency based in London called Motty Creative.
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Lead DesignerEngaging Partners
- Auckland, New ZealandFull Time
Lead Designer at a HubSpot Diamond Certified Agency specialising in Digital Transformation. This position involved managing a design and development team to deliver projects across all clients. Tools used in particular were the Adobe Suite, Figma, Whimsical, Asana and the HubSpot platform. Responsibilities included taking briefs from concept, through development and then finally execution. Exceptional UI and UX skills were crucial to developing websites and apps that delivered the best results for our clients. Outstanding leadership was also essential to this role to help deliver these results under time and budget. Key projects I worked on in this role included: GoalsGetter Investment website and app, MasterCraft Kitchens CMS website implementation, Synlait Swappa Bottle Product website, Cedar Woods Content Hub Communications, and constantly evolving the Engaging Partners brand. Lastly, presenting our design thinking to clients was also an enormous part of this role and something that I excelled in.
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Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Html CSS
- Project Management
- UI Design
- UX Design
- Digital Prototpying
- Adobe Create Suite
- Webflow
Education
Bachelor of Media Design, Major in Graphic Design
- Auckland, New Zealand
A Bachelor of Media Design specialising in Graphic Design will teach you how to communicate using text, images, and form to make visual connections and craft ideas into meaningful interactions. By the end of your third year, you will have designed, constructed and documented a body of work in a portfolio that represents your perspective as an emerging professional designer.
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Ncea Level 3NZQA
- Auckland, New Zealand
Awards
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Web Excellence AwardsWeb Excellence Awards
Building wealth is for everyone.
Engaging Partners redefined the traditional boundaries of Fintech by building a beautiful website that established GoalsGetter as an educational experience in itself.
Through innovative UX and UI, striking brand design, realistic images, and descriptive copy, we strategically designed a website that communicates with customers at every stage of their journey to guide them through the investment process confidently.W
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Web Excellence AwardWeb Excellence Awards
Synlait Milk Limited started to disrupt the repeat purchase category that milk falls into with their first direct-to-consumer product – The Synlait Swappa Bottle. We built an equally disruptive website to match.
Complete with QR Code functionality, dynamic map elements, and a full-spectrum CRM, the website encourages consumers to understand their sustainability journey while empowering the marketing team to start forming a data-driven view of their customers.+ Show more