I have gained experience in a creative role, promoting a beauty brand and products after graduated with an MA in Cosmetics Branding and Promotion. I am now looking for my next role in the beauty and fashion industries.
I have a key interest in the ethical and sustainable future of the beauty industry and the potential of AI technologies such as virtual try-on software as part of the product experience
Projects
- Make Up Reality - Discover your virtual faceFor my MA major project I created a one-minute abstract fashion film. Showing how AI Technology will be used within a retail space for helping the consumer in finding new cosmetic looks and matching with skin tones. The idea will enable to promote an inclusive retail experience, by using AI technology and augmented reality to promote an original event of understanding each consumers needs and how to identity changes within their cosmetic purchases. Collaborators Videography & Editing: Kathryn
- Lipstick For DaysLipstick For Days was created provide the latest tips and reviews on how to incorporate lipstick into your everyday looks during and after COVID-19. The website features lipstick news and real person reviews on affordable long lasting lipstick products that can be easily worn under face masks. Lipstick For Days puts each product through its paces and gives you honest reviews. We try every product ourselves and share our findings! Answering the questions you have on each product. https://alex
- Blome CosmeticsFor my final major project I created Blome Cosmetics, believed to be the first fully sustainable, plantable beauty brand. Blome’s Mission: to reduce packaging waste in a unique way that engages consumers in sustainable behaviour. In 2018 120 billion units of plastic waste was produced by the cosmetic industry. Blome hopes to achieve a positive change in consumer recycling behaviour, offering fun and creative ways they can give back to the environment within a busy lifestyle. Blome Cosmetics u
Work history
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Beauty Brand AssistantLipcote & Co
London, United KingdomFreelance
I am currently managing the social media and digital campaigns to promote Lipcote’s lip and brow products. I am involved in content creation, copyrighting, PR, and layout, conforming to Lipcote brand and company values. I work closely with the Head of Brand creating strategy and content for projects, social media and upcoming press campaigns.
Sale AssociateSelfridges
- Birmingham, United KingdomPart Time
I worked as a Sales Associate within Selfridges store In Birmingham during the seasonal period. The department I worked in was the children’s toys department. From working at Selfridges, I learnt the different styles of branding across the store during the seasonal period and the influence this has on buyers.
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Skills
- Branding
- Content Creation
- Campaign Management
- Social Media
- Trend Analysis
- PR
- Adobe Indesign
- Adobe Photoshop
- Video Production
Education
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MA Cosmetics Branding and PromotionBirmingham City University
Birmingham, United Kingdom
I have chosen to specialise in Cosmetics branding. In September 2020 I will be starting a masters in cosmetic branding and promotion. I will have the opportunity to learn further within the global cosmetic industry and develop my skills in practical business, creative and entrepreneurial, trend forecasting and current debates within the cosmetic industry.
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BA (Hons) Fashion Branding and CommunicationsBirmingham CIty Univeristy
- Birmingham, United Kingdom
I have developed a visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion and cosmetic industry.