Alex Tolman
Available

Alex Tolman

Cosmetic branding and promotionLondon, United Kingdom
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Alex Tolman
Available

Alex Tolman

Cosmetic branding and promotionLondon, United Kingdom
About me
Looking for my next opportunity in Cosmetic branding and promotion. I specialise in the area of Cosmetic branding and promotion. I am a undergraduate from Birmingham City University in Fashion Communications & Branding. I am creatively driven within the cosmetic industry, my strength are in branding, digital promotion & PR.
Projects
  • Lipstick For Days
    Lipstick For DaysLipstick For Days was created provide the latest tips and reviews on how to incorporate lipstick into your everyday looks during and after COVID-19. The website features lipstick news and real person reviews on affordable long lasting lipstick products that can be easily worn under face masks. ​Lipstick For Days puts each product through its paces and gives you honest reviews. We try every product ourselves and share our findings! Answering the questions you have on each product. https://alex
  • Dissertation  “How can consumers perceptions of sustainable beauty be improved?”
    Dissertation “How can consumers perceptions of sustainable beauty be improved?”My dissertation asked “How can consumers perceptions of sustainable beauty be improved?” This major project investigated and researched consumer behaviour towards sustainability, specifically plastic packaging waste. I chose this project because sustainability is a global issue. Society produces too much plastic waste harmful to the environment, worsening global warming, animal extinction and increasing the temperature stratification. My major project highlighted how consumers and the industry
  • Blome Cosmetics
    Blome CosmeticsFor my final major project I created Blome Cosmetics, believed to be the first fully sustainable, plantable beauty brand. Blome’s Mission: to reduce packaging waste in a unique way that engages consumers in sustainable behaviour. In 2018 120 billion units of plastic waste was produced by the cosmetic industry. Blome hopes to achieve a positive change in consumer recycling behaviour, offering fun and creative ways they can give back to the environment within a busy lifestyle. Blome Cosmetics u
Projects credited in
  • Blome Cosmetics
    Blome CosmeticsMODEL: Elena @elenaevripidou_ PHOTOGRAPHER: Sophie Brooks @sophiebrooksphotography George Harris @george_harris_photography1 MUA: Myself @makeupbypreciouss CONCEPT: Alex @alextolman
Work history
    Selfridges logo
    Selfridges logo
    Sale AssociateSelfridges
     - Birmingham, United KingdomPart Time
    I worked as a Sales Associate within Selfridges store In Birmingham during the seasonal period. The department I worked in was the children’s toys department. From working at Selfridges, I learnt the different styles of branding across the store during the seasonal period and the influence this has on buyers.
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    Junior researcherLipcote & Co
     - London, United KingdomInternship
    I completed a four week placement as a junior researcher. During my time at the company I was given different researching tasks on products for use as content for social media. I also gained an in site of industry expectations and learnt new skills that I can contribute to my work in the future.
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Skills
  • Branding
  • Content Creation
  • Campaign Management
  • Social Media
  • Trend Analysis
  • PR
  • Adobe Indesign
  • Adobe Photoshop
  • Video Production
Education
    B
    B
    MA Cosmetics Branding and PromotionBirmingham City University
    Birmingham, United Kingdom
    I have chosen to specialise in Cosmetics branding. In September 2020 I will be starting a masters in cosmetic branding and promotion. I will have the opportunity to learn further within the global cosmetic industry and develop my skills in practical business, creative and entrepreneurial, trend forecasting and current debates within the cosmetic industry.
    B
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    BA (Hons) Fashion Branding and CommunicationsBirmingham CIty Univeristy
     - Birmingham, United Kingdom
    I have developed a visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion and cosmetic industry.