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Alexandra Dorian

Head of Digital Strategy

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Writer - Web & Digital Producer

Projects

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Do you really want to delete project Despicable Me 3: Global trailer launch?

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Do you really want to delete project Fences: Global campaign for award winning film?

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Do you really want to delete project Split: Behind-the-scenes support for M. Night's comeback?

About me

When I see a great film, I am excited and reaffirmed about why I love working in this industry. I am a storyteller at the heart of my work and I collaborate with film professionals around the globe to help their stories be seen. I form partnerships with studio offices and agencies to develop and adapt creative theatrical campaigns for specific market needs. My work is based in digital initiatives that engage audiences through social media, mobile, games, and more. This encompasses many aspects of a campaign; from coordinating an online trailer debut across 20 YouTube channels, to advising a studio on localisation strategy for an interactive game, or helping Germany launch a tumblr site for a local film. My clients are based in over 20 countries and my experience has touched over 170 film campaigns, ranging from international blockbusters to independent local releases. Most campaigns are high profile, high volume efforts, and I am well versed in the demands to deliver projects within deadline, scope and budget. I am also skilled at navigating the realms of studios, producers, marketers, creative designers and web developers. This experience has given me a well-rounded view of the inner working of the creative process, from production to release. Coupled with my strong background in writing, I have dedicated my skills to helping creators craft stories and market them to success. Films can tell funny, passionate, moving or inspiring stories. If I can help you tell a story, or if you can help me tell mine, please get in touch.

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Skills

  • Digital Media
  • Film
  • Marketing PR
  • Author
  • Copywriting
  • Editing
  • Websites
  • Creative
  • Film Production
  • Marketing Strategy
  • Producing
  • Production Management
  • Proofreading
  • Web Production
  • Production Assistant
  • Digital Stragey
  • Writing
  • International Brands
  • International Marketing

Work history

Currently

Head of Digital

Raben Media

Jul 2012
  • Full Time
  • • Formulate partnerships with 20th Century Fox, Dreamworks Animation, Lionsgate, Paramount Pictures, Warner Bros. and Universal Pictures to develop theatrical digital marketing strategy and materials for web, mobile, and social media campaigns • Engage and supervise teams of project managers, designers and programmers to create custom assets, projects and templates for international campaigns • Spearhead creative and technical development for new platforms; approve creative design and advise on strategy to strengthen, optimise and improve digital offerings and efficiency • Execute local strategies for exclusive debuts across YouTube, Facebook and social platforms, in coordination with US teams; champion best practices and audience engagement • Assess analytics, interpret data and recommend strategy shifts and future goals for clients

2012

Global Marketing Director

Raben Media

Jan 2009 - Jul 2012
  • Full Time
  • • Collaborated directly with 20+ global studio offices to implement global marketing strategy, and secure creative reviews, approvals and launch campaigns across digital platforms • Communicated with US and International teams and agencies to maximise market reach, craft best practices and inform global technical and creative development • Directed designer, programmer and project manager teams to deliver digital and social assets within timelines and budgets • Centralised source files, artwork, copy and repurposed US assets for foreign markets • Composed comprehensive production schedules, budgets, analytics reports and copy decks for each client, across all markets

2008

Digital Production Manager

Warner Bros.

Sep 2007 - Dec 2008
  • Full Time
  • As part of Home Office, supported the international theatrical release of films in over 40 markets. Coordinated projects internally and with 3rd party vendors. Creative campaigns comprised sites, banner ads, games and social content. Major releases included The Dark Knight and Harry Potter and the Half-Blood Prince.

2007

Production Co-ordinator

Warner Bros.

Nov 2005 - Sep 2007
  • Full Time
  • In the US domestic group, served as daily contact person for vendors and facilitated creative reviews within the department. Oversaw and managed a high volume of assets. Major releases included The Departed, 300 and Happy Feet.

2005

Producer's Assistant - Film

Chapter 27

Sep 2005 - Nov 2005
  • Full Time
  • Feature film production. A fictionalized look at the days leading up to the murder of John Lennon. Cast included Jared Leto, Lindsay Lohan. Produced by Robert Salerno.

2005

Producer's Assistant - Film

Delirious

Jul 2005 - Sep 2005
  • Full Time
  • Feature film production. Quirky comedy about an NYC photographer. Cast included Steve Buscemi and Michael Pitt (long before Boardwalk Empire reunited them). Produced by Robert Salerno.

2005

Production Runner

The Hoax

May 2005 - Jul 2005
  • Full Time
  • Feature film production. Based on a true story about the hoax autobiography of Howard Hughes. Cast included Richard Gere, Alfred Molina, Marcia Gay Harden

Education

2011

Masters Fine Art

California Institute of the Arts

Aug 2009 - May 2011
  • • Master of Fine Arts in Writing and Critical Studies • Authored 300+ page thesis concerning Watergate, ‘70s rock bands and classical piano study • Teaching Assistant for First Year English courses. Headed weekly workshops on writing composition. Created lesson plans, reviewed and evaluated student papers

2005

BA

Dartmouth College

Sep 2001 - Jun 2005
  • • Bachelor of Arts in Film Studies. Minor in French Language and Literature • Third Honor Group, Magro-Lenoir French Language scholar, Laing Screenplay Contest winner