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Projects

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  SAS - the Cubethe 10 cm3 cube is a brand-new buy-on-board concept from SAS Scandinavian Airlines, designed & conceptualized by Designit. The inspiration of the cube comes from Scandinavian design simplicity, heritage and nature, with illustrations inspired by Scandinavian scenery. The exterior of the Cube is a soothing white, with calming graphic illustrations that reflect the Norwegian mountains, the Danish coast and the Swedish forests. When you lift the lid, the Scandinavian theme continues to unfold. Se
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  CRAFTED BYDesign your own personalised beer online, by choosing bitterness, strength, flavour, colour and also the label of your beer. Delivered freshly brewed to your door. [CRAFTED BY YOU, BREWED BY CARLSBERG]
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  #NairobiHoorayExpress. Explore. Experience. Nairobi. #NairobiHooray We celebrate Creative Nairobi - through experiences, expression, and exploration in collaboration with its artists, its creators, its people within the pulse of the city under the sun. [#NairobiHooray is a cultural movement created by Carlsberg and Nairobi Creatives]

Work history

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Advocacy & Urban Ambassador Community Manager | Business Development Manager [Urban Development]Carlsberg
Sep 2016 - Oct 2018Copenhagen, DenmarkFull Time
Mix of commercial and marketing strategy for entering new Big Cities of the World; brand strategy, next-generation marketing, PR - influencers & advocacy, digital marketing & social media, customer marketing, digital innovation, business model innovation (incl RTM) and Global Ambassador Community program.
Strategist | Service Designer | Project ManagerDesignit
May 2015 - Aug 2016Copenhagen, DenmarkFull Time
International strategic design & innovation agency working at the junction of design, technology and business, with a goal to change the world through strategic design. Dream big and make great things happen. My specialties: Innovation management, sprints, user-based design, workshops, client management, team management & moitivation.

Skills

• Marketing Strategy
• Strategy
• Social Media Marketing
• Marketing
• Project Management
• Business Development
• Digital Marketing
• Brand Marketing
• Brand Management
• Brand Strategy

Education

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CEMS Master in International ManagementHEC Paris
Jan 2013 - Jul 2013Paris, France
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MSc Applied Economics & FinanceCopenhagen Business School
Jun 2011 - Oct 2013Copenhagen, Denmark
Extra courses taken: Excel Models for Business and Operations Management, Financial Statement Analysis and Valuation, Global Strategic Management, Social Innovation: Creating Sustainable Tools and Business Models

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