Alexandra Jakobsen
Available

Alexandra Jakobsen

Brand manager, innovation, design thinkingBerlin, Germany
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Julia Fabrin Jakobsen
Alexandra Jakobsen
Available

Alexandra Jakobsen

Brand manager, innovation, design thinkingBerlin, Germany
Projects
  • SAS - the Cube
    SAS - the Cubethe 10 cm3 cube is a brand-new buy-on-board concept from SAS Scandinavian Airlines, designed & conceptualized by Designit. The inspiration of the cube comes from Scandinavian design simplicity, heritage and nature, with illustrations inspired by Scandinavian scenery. The exterior of the Cube is a soothing white, with calming graphic illustrations that reflect the Norwegian mountains, the Danish coast and the Swedish forests. When you lift the lid, the Scandinavian theme continues to unfold. Se
  • CRAFTED BY
    CRAFTED BYDesign your own personalised beer online, by choosing bitterness, strength, flavour, colour and also the label of your beer. Delivered freshly brewed to your door. [CRAFTED BY YOU, BREWED BY CARLSBERG]
  • #NairobiHooray
    #NairobiHoorayExpress. Explore. Experience. Nairobi. #NairobiHooray We celebrate Creative Nairobi - through experiences, expression, and exploration in collaboration with its artists, its creators, its people within the pulse of the city under the sun. [#NairobiHooray is a cultural movement created by Carlsberg and Nairobi Creatives]
Work history
    C
    C
    Advocacy & Urban Ambassador Community Manager | Business Development Manager [Urban Development]Carlsberg
     - Copenhagen, DenmarkFull Time
    Mix of commercial and marketing strategy for entering new Big Cities of the World; brand strategy, next-generation marketing, PR - influencers & advocacy, digital marketing & social media, customer marketing, digital innovation, business model innovation (incl RTM) and Global Ambassador Community program.
    D
    D
    Strategist | Service Designer | Project ManagerDesignit
     - Copenhagen, DenmarkFull Time
    International strategic design & innovation agency working at the junction of design, technology and business, with a goal to change the world through strategic design. Dream big and make great things happen. My specialties: Innovation management, sprints, user-based design, workshops, client management, team management & moitivation.
Skills
  • Marketing Strategy
  • Strategy
  • Social Media Marketing
  • Marketing
  • Project Management
  • Business Development
  • Digital Marketing
  • Brand Marketing
  • Brand Management
  • Brand Strategy
Education
    H
    H
    CEMS Master in International ManagementHEC Paris
     - Paris, France
    C
    C
    MSc Applied Economics & FinanceCopenhagen Business School
     - Copenhagen, Denmark
    Extra courses taken: Excel Models for Business and Operations Management, Financial Statement Analysis and Valuation, Global Strategic Management, Social Innovation: Creating Sustainable Tools and Business Models
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