I am a hard-working, enthusiastic individual who has a strong interest in content creation including written and digital outputs as well as graphic imagery.
Being a student of Fashion Communication at Northumbria University has really helped me to gain a deeper understanding of these areas. Throughout my studies I have produced a wide range of successful outputs, including most recently, in my final year of studying, my Final Major Project - Smile, a platform founded on positivity, happiness and kindness.
Outside of University, I have also produced a strong variety of content for a number or companies including most recently eBloggers and Converge Marketing as well as Sanderson Arcade.
As a keen content producer, I have created a range of high quality outputs including articles, features, publications as well as digital work too including websites and blogs. These have enabled me to express my creativity but also develop my knowledge of creating a range of work, particularly written content, successfully
I also have a strong passion for fashion retail. This can be seen through my time as a Style Advisor for Mint Velvet. Here I have learnt the importance of communication, team work as well as delivering outstanding service.
Away from all things serious, I am a bubbly, chatty and happy individual. I love baking, sewing and chilling in front of the TV. I enjoy walks with my labradoodle - Pepper, who I also used to be part of a dog agility club with!
I am looking to progress with content creation in a full time role, and continue producing outputs for a range of topics and subjects as I enjoy exploring variety in my work.
Projects
- Anti-Ageing? Why not Pro-Ageing?An 'i-D' inspired feature article, with accompanying photography, exploring the issue of age within the fashion industry. With quotes from Alyson Walsh and David Evans, the article celebrates age and voices the opinions of the older generation themselves. Read the full article here: https://knightalex99.wixsite.com/alexandraknight/antiageing
- SmileFor my final year of studying BA (Hons) Fashion Communication at Northumbria University, I chose to focus my work around the theme of happiness as this is a topic I feel passionate about. In my final semester, I created Smile - a platform for positivity, happiness and kindness for my Final Major Project. Through Smile's platform I created a website, a subscription box service as well as a community hub to help connect people and tackle loneliness. The project also involved producing a Creative
Work history
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Content WriterConverge Marketing
Newcastle upon Tyne, United KingdomInternship
My role has included producing copy for social media platforms using digital tools such as SocialBee and CampaignMonitor to promote the benefits of content marketing and Converge as a service.
Style AdvisorMint Velvet
Morpeth, United KingdomPart Time
Delivering outstanding, personalised customer service as well as actively communicating within a team. Other duties include visual merchandising as well
as general retail duties.
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Skills
- Writing
- Photography
- Graphic Communication
- Adobe Creative Suite
- Writing Web
- Content Copywriting
- Content Creation
- Design Layout
- Research Projects
- Digital Collage
Education
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BA(Hons) Fashion CommunicationNorthumbria Unversity
- Newcastle upon Tyne, United Kingdom
Throughout my studies, I have engaged in a wide range of modules involving content creation, branding, PR and journalism. Being a student of Fashion Communication at Northumbria University has really helped me to gain a deeper understanding of these areas. Throughout my studies I have produced a wide range of successful outputs, including most recently, in my final year of studying, my Final Major Project - Smile, a platform founded on positivity, happiness and kindness.