About me

Hi, I'm Alexandra. I'm a word nerd, a language lover, a deep breather and a marathon runner. At work, I’m a competent and creative digital copywriter and editor with varied experience in creating stories for marketing, social media and online editorial. I’ve worked in the fitness industry, as well as for high-end luxury retailers and big high street names. I value opportunities to develop, execute and see the success of ideas. This is why I’ve come to love working in the digital medium – instant results are a great motivator. Past and present colleagues regard me as a productive, encouraging and supportive teammate. I'm the calm one. I thrive under pressure, and can create engaging content in a reactive way. When I'm not at work you’ll find me in the yoga studio - teaching or practising. If I’m not there, it might be worth looking on the running trails, or at that cool new coffee shop where I'll be sitting and reading my book. Feel free to get in touch if you want to talk about reading, writing, stretching or sweating.

QuestionsProjectsExperienceTeam

Projects

• Helena & ScottTwo of my beautiful friends are getting hitched on the Puglian coast. I've worked with them to create the wedding website of their dreams, complete with everything from travel tips and hotel reccomendations for their extended families to the essential song request form.
• Welcome, winter - a weekend devoted to warmthWelcome, winter is a weekend yoga and fitness retreat over a weekend in November. In a cosy Suffolk hideaway, we'll create a calm atmosphere to indulge your senses - with sublime yin yoga, frosty morning runs and a warming Italian menu (plus wine to match!). For this retreat, I started rom scratch, creating the website, strategy and tone of voice.
• M&S.com - HomepageFor the last three years I've been responsible for every image choice, headline, sell and CTA on the M&S.com homepage. Here are a few of my recent favourites:

Work history

CopywriterSpeak Media
May 2017London, United KingdomFreelance
At Speak Media, I'm helping to write and edit beautifully efficient product copy for brands like Lacoste, on a regular basis.
Homepage Editor
Nov 2012London, United KingdomFull Time
Based within the marksandspencer.com publishing team, I plan and create homepage concepts for the main site. 70% of all traffic across the site - around 1.5 million visits a week – sees the homepage at some point during their journey, making my role crucial in linking up the customer’s experience with what they see in M&S stores, across social media and in print. I write copy, headlines and brief imagery for the homepage, which changes reactively, sometimes as often as every day. I draw on business-wide campaigns, marketing planners and promotional schedules as well as important national events. I am also the editorial Analytics & MI Champion, responsible for collating, interpreting and presenting extensive reports for all editorial content to the wider business, press and the City. I regularly contribute editorial features as a guest editor and provide copy for the international, social media and email marketing teams. I also write, manage and edit the Latest News section of Style & Living, which is featured on the site homepage.

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Skills

• Digital Copywriting
• Digital Editing
• Editorial
• Content Planning
• Content Strategy
• Campaign Analysis
• Content Analysis

Education

Yoga Teacher Training (500 hr)
Sep 2015 - Jan 2016Cambridge, United Kingdom
BA English Literature (Upper Second Class Honours, 2:1)
Sep 2008 - Jun 2012London, United Kingdom