About me
I am a researcher that operates at the interstice of qualitative methods, strategy, and creative media.
My craft lies in identifying nuanced patterns across complex, unstructured data and imagining frameworks that can ground Big Data and Ideas into plain, contextualised domains. To always question the mundane; to seek out the ubiquitous underlying the obvious, are the ethos that guide my practice. Through my work, I bring into being those nameless intentions that drive everyday decisions and actions, and use these insights to shape simpler and better strategies in innovative ways.
I’ve earned a Bachelor's Degree in International Politics and Law studying at the School of Foreign Service at Georgetown University, Washington D.C. I further pursued my educational goals at the University of the Arts, London, where I got my Master’s in digital and print media studies.
Projects
- Flowers For FailurePart of a collaborative team, I served as Editor (content + illustration) to create an indie magazine, titled: Flowers for Failure. Flowers for Failure is an experiment. It is a far-reaching zine, fun and free. It is a wacky compilation of people's deepest fears and dumbest rants. It is the manifestation of what failure means in the big bad world— everything and then, at the end of the day, nothing at all. It is not a big deal. This was the message at the core of our idea when our team deci
- Two Poetry Books1 collection of original poems; two books. The aim of this project was to create two distinct products using the same content, expressing the collection's message— an insomniac straddling reality and dreams— in different ways. This was achieved through visual design elements and the production process. Book 1—an art book— is a product of experimentation. The poems were etched onto plastic sheets using dry point methods and then printed on transparent paper. Because of the flipped nature of p
- Reading as Lived: an exploration of youth reading experiences across physical and digital domains.This research studied how the lived experience of reading among young people is transforming as a result of digital technologies. The objective was to address the societal panic around declining youth reading habits by claiming that they are founded on adult-centric conceptions of reading. To this end, dominant discourses in children’s literary and reading theory were deconstructed and reconstructed across different frames— Access, Value, and Language— in order to reassess their relevance within
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Work history
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Communications InternOtsuka Pharmaceutical
- Washington, United StatesInternship
Facilitated the Applied Innovation & Process Improvement (AIPI) team’s internal and external communications initiatives, collaborating with departments to promote Project Baseline, a virtual platform software, and provide coverage on Otsuka’s new partnership with Verily Life Sciences.
• Executed Otsuka’s first newsletter series, formulating editorial features, leading team interviews, and collaborating with graphic designers.
• Authored 3-part podcast series promoting technology integration between Otsuka and clinical trial sites.
• Published an article in USA Today on destigmatising clinical trials.
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Research ConsultantThe World Bank
- Washington, United StatesFreelance
Spearheaded research and data collection for a series of reports to be published by the World Bank on labor skills in Jordan. Managed the acquisition of materials and content for publication, as well as coordinated administrative duties such as scheduling and event organisation.
• Identified, reviewed, and catalogued more than 100 media sources.
• Coordinated outreach to grassroots skills initiatives, recruiting partners for the project Skilling Up Mashreq.
• Drafted report and oversaw editing to ensure stylistic consistency.
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Education
MastersUniversity of The Arts London (UAL)
London, United Kingdom
Studying Magazine and Book Publishing.
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Bachelor of ScienceGeorgetown University
- Washington, United States
Studied International Politics with a concentration in International Law and Global Business.