About me
🤸♀️Marketer with a versatile profile; experience in Fashion, Tech & FMCG
Lived and worked in 🇮🇹 & 🇬🇷and had the opportunity to manage 15 different markets in Europe, Japan & China.
🌍International Strategist 🔮Content Creation 🌀Influencer Marketing 🎪Activations 🤩Experiences
Projects
- Ha(u)te Couture Activation Campaign FW18 - DieselLed the creative idea conception and structured the communication strategy of Haute Couture Customisation Activations, in 19 key cities globally generating; +4% of Sales and +18% of FF increase comp to LY. The campaign was denominating hate received through Social Media, so we invited our customers by purchase to customize their garment with whichever "hate" word they chose. For the first time an internal tutorial video was also created, so that our salesforce were fully aware on how to proc
- Reebok X ChallengeBrought to life the BE MORE HUMAN campaign for Reebok Greece, by creating a training experience of 6 events in Athens and Crete under the BE MORE HUMAN campaign for Reebok Greece. Moreover, developed a one page website for registration and all the relevant info regarding the schedule of the events, trainers infos & FAQs. This project was so successful that was repeated the following season & was adopted by Reebok Croatia as well.
Work history
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Brand Manager GR, CY, IE, PTDouleutaras.gr
Athens, GreeceFull Time
1. Define and implement the PR & marketing strategy to penetrate new & existing markets
2. Brief and manage the communication with agencies & external collaborators
3. Give direction for the content creation and the influencer marketing strategy
4. Create tactical collaborations to increase conversions & raise brand awareness
5. Analyse the ROI & KPIs per marketing activity
6. In close and constant collaboration with the Operations & Product team
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Marketing & Business ConsultantFreelance
Athens, GreeceFreelance
Some of the below projects are ongoing and some are complete.
1. MYKSOUDI: Emerging Greek Fashion designer.
Define & implement the pricing point, commercial model and marketing strategy
2. SANDO/POKÉ: 2 established street food restaus. (project complete)
Content creation for the social media, PR, Influencer Marketing
3. VSALE: Videocall Selling/Shopping mobile app. (project complete)
- Defined the marketing strategy to tackle 2 different communication groups; stores (B2B) & customers (B2C)
- Managed the communication with the agencies to deliver all the marketing materials, to support online and offline communication
- Coordinated and organised a dev team of 5 to; design, create and maintain two apps and the admin page of Vsale Business
— Managed to deliver the MVP in only two months and beat deadlines
— Led the B2B launch of the app recruiting more than 100 stores in 2 days
+ Show more
Education
Awards
Brand Experience and Activation - BRONZECannes Lions
"Ha(u)te Couture" - FW18 Campaign
Integrated Brand ExperienceBrand Experience and Activation Lions - SILVERCannes Lions
"Ha(u)te Couture" FW18 Campaign
Consumer Durables+ Show more