About me
10 years experience in marketing, digital marketing, social media, and design. I've worked on several agencies in the fields above quoted and managed the executive production of events, audio video projects, digital content and online branding, strategy, and content for several Brazilian local and international brands.
Projects
- Inspira Festival | Girls On BoardGirls On Board is a 100% female-driven news and lifestyle portal that recently made its entrance to the Portuguese Market. I was invited to help to develop her business and product for this occasion. With most of its revenue coming from events, public appearances, and partnerships that most of the time needed a meeting in person it was time to change with the covid lockdown. So we gather to figure out what to do. Following the trend, we created an OnLine Festival that gathers big female names
- ROSA NEVES ESTÉTICAROSA NEVES ESTÉTICA is the brand of a Brazilian woman who has lived in Portugal for 11 years and who needed to adapt to the present day and also boost her communication in order to generate more customers. Of humble origin, Rosa Neves, who is also the Brand, is always studying in the most innovative and recent processes of her field, providing a high-quality service, but her Brand had very little, almost zero, OnLine presence and the majority of its customers are word of mouth, which was not pr
- TNT Energy Drink - Real ContentThis project was fully delivered in 2017 - TNT Energy Drink - Real Content for the Brazilian energy drink brand was concieved with the help of Y&R Brazil and the team from IdeaFixa, they brought together more than 40 artists, 22 activations and several branded and digital contents. My main task on this project was to synchronize all the team with schedules, deliverables reports from beginning to end of the project.
- MEDUSIS ClubStrategy Development for the repositioning MEDUSIS Club brand in a digital environment, focused solely on Facebook and Instagram. With a new moment for the Club in the summer of 2019, it was necessary to improve the digital image of the Club to show all its new characteristics, services and undeniable lifestyle. As a collaborator of the BUS Lisboa Agency
- EPAH! ToursEPAH! Tours is a Portuguese DMC with a Brazilian soul who holds the local culture and offers guided tours, ideal for guests seeking new places with the convenience of choosing and leaving, in a time when optimizing time, living new experiences escaping history are fundamental for any trip. For this new moment for the brand, I was responsible for making the digital communication. Via the brand's DNA, developed by the KUBO agency, I've developed the profiles and content for Facebook and Instagr
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Work history
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Head Account & Social Brand StrategistUTU Agency
- Lisbon, PortugalFull Time
Strategic Planning, Management, and Development of Content and Social Networks and Design and Brand Projects Management. Organized and prioritized work to complete assignments in a timely, efficient manner. Management of briefings and other customer demands with the creative team.
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Account PlannerBUS Agency Lisboa
- Lisbon, PortugalFull Time
Account planner and project manager for 360 ̊ advertising and communication projects, receiving briefings and projects from inside the agency and clients. Arranging presentations and strategies for set deliverables. Direct communication with clients and follow up team.
BUS is a multinational agency operating in Lisbon and Angola with ATL, BTL, Digital Marketing, Social Media, Brand Activations and Consultant expertise. (more at www.busride.agency)
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Skills
- Packaging
- Advertising
- Events
- Branding
- Theatre Acting
- Account Management
- Brand Design
- Brand Identity
- Brand Management
- Client Services
- Marketing
- Networking
- Problem Solving
- Project Management
- Relationship Management
- Social Media
- Digital Communications
Education
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Postgraduate Digital Marketing CommunicationESPM
- Brazil
Digital Planning, Strategy, SEO, SEM, Social Media, Content Campaigns, Channels and Paid Media for brands and advertising.
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Post-Graduate in Desktop PublishingEscola Panamericana de Artes
- Brazil
Adobe Tools for Desktop Publishing focusing on advertising material from photo editing to packaging.
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