Alexi Mccarthy

Alexi Mccarthy

Art Director / CreativeLondon, United Kingdom
+ Info


Pip Jamieson
Ben Reeves
Amie Snow
Alexi Mccarthy

Alexi Mccarthy

Art Director / CreativeLondon, United Kingdom
About me
A quick slinger with ideas, very comfortable presenting them and most importantly the technical eye and imagination to bring them to life. Wether that's through design, illustration, photography or film. With over 11 years experience working in both Integrated and digital agencies, I have built stories through almost every platform from TV and outdoor to Youtube and Instagram, for VW, WWF, Oakley and many more.
  • Words on the street
    Words on the streetOnce I was painting and a woman walked past. She asked, “Oi, are you getting paid to do that?” “No” I said, “ I just bloody love doing it”. Here are some bits and pieces from over the years.
  • Dentyne White - Smile
    Dentyne White - SmileDentyne White is a popular chewing gum known for its natural teeth whitening properties. Their goal is to keep people having lovely, big smiles and being confident about them. But the more research we did we realised …
  • Oakley - Test Series
    Oakley - Test SeriesOakley launched their new Prizm™ lens technology which effectively ‘sharpens visual acuity to reveal nuances that would be missed by the naked eye’, through ‘enhancing detail in the most precise ways to optimise your visual experience.’ Now to me that all sounded like some marketing swagger but I had a go with the different lenses and they really have ‘turned eyewear into vital equipment for sports’. Oakley challenged us to tell this story, so we created a series to put the different lenses
  • The Beard Growing Billboard
    The Beard Growing BillboardBronx men’s shoes are a tough South African shoe brand that most school boys would have grown up wearing. We needed to remind the men (and women) of South Africa that Bronx is still alive and kicking.
  • The Face Shelving
    The Face ShelvingIn a world of minimalist, sleek design we have the habit of stripping the fun out of things. Life doesn’t always need to be so serious and neither should our furniture. So after a lot of sketching, we had some rough plans and a good father/son project later… the very originally named ‘Face-shelving’ was born.
  • Revive your Lunch-life
    Revive your Lunch-lifeA good, tasty, nutritious bowl of soup is often overlooked. You see, most people have no idea that New Covent Garden Soup have 27 different flavours. They’re healthy, they’re filling, they’re tasty and they’re really easy to prepare. Perfect for lunch. So some research was done and it showed that : People have just not realised how unremarkable their lunchtimes have become.
+ View all
Projects credited in
  • Virgin Trains April Fools
    Virgin Trains April FoolsWhen Virgin Trains and April Fools collided, this was the outrageous outcome. It got over 200k views without a penny of paid spend!
  • Virgin Trains Mother's Day
    Virgin Trains Mother's DayVirgin Trains gave Mums what they really want on Mother’s Day. Ft. cheesy/creepy stock footage.
Work history
    Snr Art Director / CreativeSelf Employed
    London, United KingdomFreelance
    Nonsense London logo
    Nonsense London logo
    Creative DirectorNonsense London
     - London, United KingdomFull Time
+ Show more
  • Illustration
  • Ideation
  • Ideas Development
  • Art Direction
  • 360 Campaigns
  • Digital Advertising
  • Campaign Advertising
  • Graffiti
  • Social Advertising
  • Creative Direction