Ali Assaf

Visual Explainer

Folkestone, United Kingdom
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About me

I help my clients tell their stories, share knowledge and explain their big ideas with editorial illustration, infographics & animated explainers. I specialise in turning complex and challenging content into engaging, highly memorable narratives for social media, internal & external communications channels. Whether it’s to raise awareness, communicate change or simply to inform and inspire, I have a passion for telling stories that make a tangible difference. In addition to my creative practice, I also enjoy inspiring the next generations of budding creatives with workshops, lectures and mentoring.

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  • Design
  • Animation
  • Content Ideation
  • Content Producing
  • Creative Leadership
  • Creative Direction
  • Pitching
  • Information Design
  • Graphic Communication
  • Art Direction

People I’ve worked with

Companies I’ve worked with

  • B

    Bold Creative

    • C

      Cosgrove Hall

      • T

        TALL TALE

        • C


          Work history


          Creative Director

          TALL TALE

          Oct 2008
          • London, United Kingdom
          • Freelance
          • Alongside my freelance/ contract commitments, I run and manage my own business, TALL TALE. This is an outlet to focus my energies on creating socially responsible works for cultural, charitable and educational institutions. As sole creative director, I perform client and contractor management alongside my core skills as an animated filmmaker, sourcing and producing my own projects and collaborating with specialist creative freelancers to create work that informs and inspires. Amongst my most successful works are animated biographies for Universal Music Group, a ten minute mix-media documentary for Paul McCartney and a short-form animated narrative for music therapy charity Nordoff Robbins. In addition to my film work, I also run animation workshops. Most notably, my clients have included the V&A, Royal Academy of Arts and The Cartoon Museum.


          Senior Creative


          Aug 2015 - Jun 2020
          • Folkestone, United Kingdom
          • Full Time
          • As a Senior Creative at Cognitive, I work with clients to tell their stories, turning complex content into engaging information design and leading creative teams to create highly memorable explainer films. In this role I direct, storyboard, design, art direct and lead creative teams of illustrators and animators to deliver animated films. Alongside my immediate duties, my role also requires that I lead client meetings, facilitate ideation, pitch, write treatments, adopt feedback and work to schedule. I’ve worked with a wide range of prestige clients including the BBC, Amnesty International and the Government. Amongst my most successful works so far are a whiteboard explainer for the Royal Society, which to date, has been viewed nearly 300 thousand times on YouTube.


          Feb 2014 - Feb 2015
          • Manchester, United Kingdom
          • Full Time
          • As a character animator on two series and a Christmas Special of preschool show, 'Pip Ahoy!' my duties were to bring the colourful cast of characters to life with digital animation. Working under the leadership of the animation and series director, this role was a crash-course in consistently delivering a high standard of work in a deadline driven, high pressure environment.


          Animation Director

          Bold Creative

          Sep 2009 - Feb 2013
          • London, United Kingdom
          • Freelance
          • Following my postgraduate diploma from Central St Martins I worked at Bold Creative, initially as a digital animator on projects for Nickelodeon, then as an animation director for clients such as The British Heart Foundation, Teach First & Nominet Trust.



          PG Diploma in Character Animation

          UAL: Central St Martins

          Sep 2008 - Jun 2009
          • London, United Kingdom
          • PG Diploma in Character Animation at Central St Martins, previously referred to as LAS.


          B.A. Visual Communication

          Birmingham Institute of Art & Design

          Sep 2003 - Jun 2006
          • Birmingham, United Kingdom
          • First Class BA Honours Degree in Visual Communication.