Projects
- DebenhamsFor over 200 years Debenhams has been the staple of British high-street fashion. The quintessential department store offers a plethora of brands across beauty, fashion and homeware. Sadly over time and with the rise of online retail, the act of shopping has gradually become more transactional and lacking any delight. Debenhams came to us for a brand repositioning to echo the changes that are taking place internally and with the aim of bringing joy and excitement back into the shopping experienc
- Henry LondonInspired by a vintage timepiece discovered at Portobello Market bearing the engraving ‘Henry, August 1965’, the designers behind Henry London have created a watch collection that combines classic style and craftsmanship with modern technology and materials. Our brief was to define the brand positioning and create the brand world for a British watchmaker with one foot in the past and one in the present. We drew inspiration from the brand’s hometown – London. A place where old meets new in ever m
- SwigThe folk at Swig, artisanal wine importers, came to Mother Design because they needed a new identity to fully represent their cheerful spirit and their insightful expertise. Swig discover and source wines from unexpected places. These are delicious wines to be poured, swirled, cheered with and drunk. They are the wines that will stain our tablecloth and make our night one to remember. I designed a new logo to embody two equally important sides of the Swig brand –the craft behind the wines and
- Meg LabMEG Lab is a multidisciplinary design studio. Its style is simple and clean but also refined and elegant. Avant Garde's characteristic upper case ligatures were used in its logotype and typography to represent MEG Lab's work on optimising space, while the added serifs convey elegance and femininity.
- Museo del NovecentoFor its yearly programme the curators at Museo del Novecento decided to focus every month's activities on one decade of the 20th Century. Each decade was represented through its most significant artistic movement: starting from the same typeface basis, the characters were manipulated to mimic the strongest features of the leading art style.
Work history
A
A
DirectorAlice Donadoni LTD
London, United KingdomFull Time
M
M
DesignerMother Design
- London, United KingdomFull Time
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Skills
- Branding
- Print Design
- Art Direction
- Typography
- Brand Design
- Brand Identity
- Illustration
- Information Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Graphic Design
- Editorial Design
- Visual Identitly
- Digital Illustration