Swig

The folk at Swig, artisanal wine importers, came to Mother Design because they needed a new identity to fully represent their cheerful spirit and their insightful expertise. Swig discover and source wines from unexpected places. These are delicious wines to be poured, swirled, cheered with and drunk. They are the wines that will stain our tablecloth and make our night one to remember. I designed a new logo to embody two equally important sides of the Swig brand –the craft behind the wines and the fun of enjoying them– and created the exciting and adventurous tag line of “Intrepid Wine Explorers” Somewhere in-between a travel journal and a magazine, the new brand language brings all the wines and their stories together with an editorial look and feel.