Alice McRoe

Alice McRoe

CreativeLondon, United Kingdom
+ Info

0

Connections
Alice McRoe

Alice McRoe

CreativeLondon, United Kingdom
Projects
  • The Drum - Sell Me The Truth For A Change
    The Drum - Sell Me The Truth For A ChangeAhead of a guest-edited issue of The Drum's print magazine set to be helmed by renowned photographer Rankin, The Drum invited readers to create poster ads for fake brands. For the special issue, which focuses on the theme 'Sell me the truth for a change', The Drum explored Honesty In Advertising. Instant coffee ads would have us believe that we drink it for the ‘smooth, rich, flavour’ or to ‘savour the moment’, as we wake from slumber, fresh faced and ready to slow-motion sip a freshly brewed c
  • Atom Bank x Modern Toss
    Atom Bank x Modern TossAtom Bank came to us with a brief to talk to first time buyers on their level...but actually on their level. Not patronising them about avocados or presuming they don't know what a Mortgage rate is, just showing that we get it, being a first time buyer can be hard, and most banks don't make it any easier. We teamed up with mischievous cartoonists; Modern Toss (who lets face it are funnier than we will ever be) and created a series of straight-talking adverts that take aim at the whole banking
  • Huawei - London Lights
    Huawei - London LightsTo demonstrate the low light power of the Huawei P30 Pro smartphone, we did the impossible and gave Londoners the chance to see the Northern Lights in the sky above the Tower of London. Working with  Swiss artist Dan Acher, the installation ran over 3 nights and was attended by 4000+ Londoners.