She is a 24 years old fashion entrepreneur. Born in Italy and currently living in London. Rise in a family of italian artisans, Alice was fascinated by the world of fashion, while observing her mom managing the family atelier. Already at a young age, she started making clothes and collecting fashion magazines. She studied and graduate in fashion design at the European Institute of Design (IED), in 2018.
After winning the graduation prize for her thesis project “FLYLIGHT”, in collaboration with Schmid Milano, she moved in London. Her aim was to start a new life indipendently and to get new influences for her creativity. She started to work as a commercial and visual merchandiser for a big company, learning the most important merchandising rules to manage a clothing brand. Since September 2019 she started to collaborate with some UK based photographers for some editorials. In April 2020 she founded Alis 1996 a curated platform showcasing small fashion business. She an active supporter of slow, ethical and unique products.
Projects
- MEAN SPIRITS - SHORT MOVIECollaborators Madalina Elena make-up Leonardo Ilari drone photography All costumes have been designed in collaboration with the Fashion Designer Alice Pelati Models Lewisland, Evans Quaye, Prince Dahany, Filipe Correia, Caterina Cella, Micalina Mika, Sara Zegna Baruffa, Maja Pozar. Music from “Mean Spirits” by Lewisland
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Projects credited in
- 1 of 11 of 1 was submitted as part of the MA Fashion Photography course. The project involved a call out on The Dots for women creatives of all ethnicities, backgrounds and creative outlets. I did not want to discriminate on any basis for this project because self-esteem amongst creative women is so important. After selecting creative women to come on board for this project, I conducted interviews and then did a photoshoot with them in one location (at different times). This shoot did not have a sty
Work history
commercialZARA
London, United KingdomFull Time
- Collaborating with management regularly to create strategies to increase the sales
- Merchandising plan for every promotion and sales event.
- Weekly presentation and reports about sales, trends and new proposal
- Analysing KPIs, daily, to plan commercial action and make positive impact on sales
- Plan visual merchandising action in accordance with the company guidelines
- Visual activity to maximise sales and to keep the shopfloor visually attractive
- Identifying creative actions to improve the sales performance of the new products
Skills
- Styling
- Adobe
- Communication
- Time Management
- Marketing
- Italian
- Creativity
Education
Fashion DesignIED Italy
- Turin, Italy
Awards
Schimdt for IED , best thesis projectIED Italy