Alina Arefyeva

Alina Arefyeva

Digital DesignerRussia
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Connections
Pip Jamieson
Brendan McKnight
Denise Chippindale
Alina Arefyeva

Alina Arefyeva

Digital DesignerRussia
About me
Fashion lover, technology enthusiast, I believe in science, mind and design. Forever curious! Always open for collaborations and love to meet new people.
Projects
  • Posters
    PostersPersonal work.
  • Design District Moscow
    Design District MoscowLogo Identity Visuals
  • K10 lodge hotel. Concept
    K10 lodge hotel. ConceptDuring lockdown at the GN10, we work on many design concepts. Here is a design concept for the K10 lodge hotel in Crimea.
  • Law Sceptic Project
    Law Sceptic ProjectLaw Sceptic is a law student project which provides public information. It shows and explains how someone's false idea of the EU law can promote one's interests or create fuzz, rather than make a valid point. I was asked to help to visually show 'Lie' and how politicians lie without a blink in an eye. I focused on the lies and metaphors behind them. My research went to visual references, linguistic and one's perception of a lie. In addition to this, I interviewed 15 people with different backgr
  • Tattoo Art
    Tattoo ArtO-sh.design is a Moscow based jewellery and accessories brand. I've created custom illustrations which were turned into temporary tattoos.
  • FACE CLASS
    FACE CLASSIdentity design Naming Key-visual Packaging Service Menu design SMM Collaboration with interior designers
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Work history
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    Digital DesignerHolition
    London, United KingdomFull Time
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    Senior Multidisciplinary DesignerVarious Clients
    London, United KingdomFreelance
    As an experienced freelance designer, I work with various clients across the globe. My clients are based in the UK, Singapore, Russia, Norway and SAR. The industries include fashion, kids apparel, agriculture, aquaculture, cosmetics and IT-startups. I do identity design, print design, ad design, communication design. With many clients, I develop business relationships which last years based on trust, expertise and communication. I always put myself into each project, and I build a reputation around that, that's why I do not just deliver design, but develop business ideas and support my clients in the long run.
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Skills
  • Fashion
  • Advertising
  • Print Design
  • Art Direction
  • Retouching
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Sketching and Drawing
  • Retouching Product Photography
  • Creating Moodboards
  • Idea Generation
  • Ideation
  • Ideas Development
  • Identity Design
  • Branding Design
  • Design Build
  • UI Design
  • Concept
  • Creative Art Direction
  • Big Ideas
Education
    UI Design Course
     - Moscow, Russia
    Three months of an intensive course of UX/UI design. During that course, I learned about the UX research tools, conducted a few types of interview, analysed the results, worked in a team of other UX/UI designers. I worked on wireframes, different types of prototypes, design and pitch presentation to the clients/stakeholders. I created a design for an online cinema/streaming service. For the certification project, I contacted one of my long-term clients. We develop the idea of fashion sustainability calculator. I conducted interviews and did research. I developed a product idea first and then created wireframes, design and prototypes for the concept.
    Realtime logo
    Realtime logo
    certificate in motion graphicsRealtime
     - Moscow, Russia
    Hard-skill course on After Effects animation.
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Awards
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    The 1st Place Photography MarathonMetenkova Museum
    The first place in Photography Marathon, conducted by the oldest photography museum in Yekaterinburg.