Holition (Holition.com) is an award-winning creative innovation studio, creating bespoke experiences for pioneering brands. Part think tank part digital studio, Holition is a synthesis of retail experts, scientists, film-makers, artists, mathematicians, UX designers, technologists and other curious minds, united by a digitally empathetic approach to consumer experiences. Holition’s well-versed portfolio includes augmented reality experiences for brands like LVMH, Hermes, Coty Inc., Tiffany, Charlotte Tilbury and Covergirl, holograms for fashion brands like Dunhill and jewellery giant Cartiér, projection mapping for BMW and Shiseido and data visualisations for Farfetch, Lyst and Grabble. More recently, Holition has also created award-winning virtual environment experiences for brands such as Jo Malone London and Clinique, fusing together the best of both physical and digital retail experiences. In addition to their consumer portfolio, Holition wouldn’t be complete without the collaborative artistic and academic partnerships with renowned global artists such as American artist, Jenny Holzer or experimental fashion collective, The Unseen. Holition’s end-to-end technology solutions holistically enhance consumer experience both as a problem-solving tool and a new means of interaction and the multidisciplinary studio has often been coined 'the anti-technology-technology company' because of its unconventional think-digital-act-analogue approach.