Creative thinker with a strategic approach focused on the way brands add value to businesses. Empowered many mid-sized companies to grow their brands through naming, branding and rebranding, powerful creative concepts, campaigns and digital presence. Most of my recent work is on www.onomatopy.com.
- SublimeBrand Platform for music management and events company with 15 years experience and over 300 large scale events organised in Bucharest. The creative concept found its unique expression in the brand idea and tagline, “Making Waves”, instilled in all verbal and graphic expressions. The logo design uses the waves symbol in the first letter of the brand name: Sublime is behind the wave, provoking the events, the concerts, the campaigns and the energy that spreads. I was in charge with developing the
- WizerFiCompany naming & branding: naming, brand positioning, tagline, key messages, brand identity, design applications, web design. Wizerfi is the revolutionary portable WiFi, a global tech service which we helped position as a new way to stay connected when leaving abroad. I developed the name and the creative concept and worked with my colleagues at Onomatopy to create the identity design, brand imagery and the web design.
- Dare DigitalCompany branding for digital advertising agency: positioning, brand strategy, brand identity and design applications, strategic copywriting, web design and brand guidelines. The strategic direction we created clarified the two business lines of the company, closely interconnected: performance marketing and digital strategy. The tagline points out what the identity design conveys in a symbolic manner: Pragmatic Visionaries.The rhinoceros is associated with force, agility and pragmatism. The bird
- London, United KingdomFull Time
Coordinate the processes of brand naming and brand design, brand guidelines, company websites and other strategic content.
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- Brand Development
- Copy Concepts
- Creating Stories
- Brand Naming
- Brand Alignment
- Brand Voice
- Digital Communication
- Brand Analysis
- Team Coordination
- Brand Creative Strategy