Company branding for digital advertising agency: positioning, brand strategy, brand identity and design applications, strategic copywriting, web design and brand guidelines.
The strategic direction we created clarified the two business lines of the company, closely interconnected: performance marketing and digital strategy. The tagline points out what the identity design conveys in a symbolic manner: Pragmatic Visionaries.The rhinoceros is associated with force, agility and pragmatism. The bird is a symbol of perspective, of understanding the larger picture, of vision. The pragmatism and vision duality has an added dimension that confers memorability and empathy: the synergetic team, whose members sustain one another.