Projects credited in
- Burberry - Scarf Bar 2015To iconise the Burberry Cashmere Scarf, we expanded the colour offering and monogramming on both the lightweight and the classic scarves. On Burberry.com we created a playful means of navigating, understanding and purchasing the scarf. I was the Digital Project Manager on this project, overseeing the UX and Design. And partnering with an IT PM on the development.
- Burberry - Lunar New YearDuring the Chinese Lunar New Year period, consumers purchase gifts for themselves and others. As well as travel home to see their loved ones. Burberry utilised this period to iconise their classic cashmere scarf whilst also nodding to the Lunar Calendar and it being the year of the monkey. I was the project lead overseeing the concept, messaging and asset creation for all channels including: - emotive & product stills and video - to go on all bought, owned and earned channels - a We Chat inte
Skills
- Marketing
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Strategy
- Strategic Planning
- Brand Marketing
- Performance Marketing
- Social Communications
- Digital Analytics