During the Chinese Lunar New Year period, consumers purchase gifts for themselves and others. As well as travel home to see their loved ones. Burberry utilised this period to iconise their classic cashmere scarf whilst also nodding to the Lunar Calendar and it being the year of the monkey.
I was the project lead overseeing the concept, messaging and asset creation for all channels including:
- emotive & product stills and video - to go on all bought, owned and earned channels
- a We Chat interactive experience
- in-store tie ins such as window displays
Companies
Burberry
- Fashion and Textiles