Lucy Freeman

Project Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am a dedicated and motivated Project Manager currently managing a mix of global integrated campaign and digital projects for Burberry. Prior to this, I worked on global and industry leading brands ranging from Coca-Cola to Virgin Media. I love all things digital and relish working on challenging projects with new technology. Work for me is also about the people and I love being surrounded by energetic and likeminded colleagues who strive for perfection and innovation. I value peoples’ questions and criticisms, I believe in always trying harder and doing better. Strengths - Outstanding management of creative teams, based both internal and externally; striving to deliver innovative digital solutions which are world first - Pro-active by nature with a thirst to drive projects forward; pushing for improvement operationally - Excellent time and project management; I practice waterfall & agile - Strong communication and client management skills - History of upselling and expanding on projects creatively Skill Set - Responsible for fully scoping projects from strategy through to delivery - Comfortable owning £500k+ budgets, closely monitoring spend and change control processes -Coordinating assets with producers including photography, video, music, illustrations and animations - Overseeing creative for world first experiences across Snapchat, Periscope & We Chat - Overseeing .com concept, UX, design and front-end development. Managing the team throughout the full process and reporting back to all key stakeholders - Requirements gathering - Delivering end-to-end projects on the ATG platform - Running daily Stand-Ups with the Development Team - Producing SOW’s, Project Plans and Budgets - Management of agencies and third party suppliers - Running the UAT process and working with the team to ensure all eventualities are covered

Skills

 

  • Fashion
  • Events
  • Digital
  • Excel
  • FMCG
  • Content
  • Agile
  • Website and Digital Management
  • Leadership Team Work
  • Budget Timeframe Management

Work history

Currently

Project Manager

Burberry

Dec 2012
  • Project Lead – Burberry January 2015 to current Burberry offer all creative disciplines in-house, which means a single campaign can touch a wide range of departments from Art Direction, Production, Video, Visual Merchandising and all media and publishing channels. Therefore each campaign needs a Project Lead to understand the product strategy and orchestrate all departments to deliver an integrated campaign that stays true to the brief My role was to manage the concept, asset delivery and oversee channels across - The London to Los Angeles Event - Lunar New Year 2016 - Scarf Bar 2016 Digital Project Manager - Burberry December 2012 to current Renowned for being one of the most digitally innovative brands in the world, Burberry is now seeing its fastest growth in online sales. This is thanks to its outstanding user experience and brand engagement mechanics throughout all layers of Burberry.com, from the homepage right down to product detail pages My role is to manage the creative & delivery for marketing projects on Burberry.com. Such as: - Scarf Bar 2015 – Inspirational shopping tool, product storytelling and monogramming visualisation - Festive 2014 - Gift Finder tool, Product and Service enhancements, Aspirational Landing Page updates - Monogramming Tool – Ability to visualise (through scene 7) your initials on product and proceed through checkout - Heritage Trench Coat – Aspirational and educational filtering tool for the Trench Coat collection - China and Russian payment localisation - New site wide payment integration

2012

Project & Account Executive to Manager

BD Network

Mar 2010 - Dec 2012
  • Digital Account/Project Manager at an integrated agency. Projects included: - Coca-Cola Enterprises: I managed a digital shopper marketing ‘test-and-learn’ programme. The purpose of which was to explore whether various digital platforms such as Mobile Web, Apps, Social and Digital Advertising, Search, and Traditional Offline Channels could drive interactions leading to purchase. These techniques went on to shape the way that CCE engage with their on and offline consumers Europe-wide - Auto Trader: I delivered the Goodwood Festival of Speed iOS App, Mobile Site and Digital Experiential activity. This iOS application provided visitors with the latest information about the event via CMS driven content, including a personalised timetable, videos, a map, up-to-date news and the first Augmented Reality driving game in the UK. The AR driving game also featured on a large scale within the Auto Trader stand at Goodwood, allowing visitors to compete to win a car - Virgin Media: I delivered Virgin Media’s first mobile sites campaign, ‘Keep Up’. These mobile site provided an optimised interactive and personalised experience for those looking for more information on their broadband upgrade

Education

2008

Advertisiing

University of Gloucestershire

Aug 2005 - Jul 2008
  • Advertising