About me
I am an inspiring & strategic leader with 14 years of experience working agency and client side, for brands such as Apple, Beats by Dre, Burberry, Google and DAZN. I am a hybrid Business Director / Content Director so oversee the growth of key accounts, client relationships and all creative deliverables.
I worked in-house at Burberry where I orchestrated creative and digital departments to deliver integrated marketing campaigns that appeared on all their marketing channels. Including runway shows such as London to LA. I’ve delivered countless e-commerce campaigns on burberry.com and partner sites.
I love to use my left and right brain - most notably during pitches, which I often lead, I love to be surrounded by collaborative problem solvers, whether that is colleagues or clients. The best ideas can come from anyone.
I am also fitness obsessed. In my spare time I am a Personal Trainer.
Projects
- Burberry - Lunar New YearDuring the Chinese Lunar New Year period, consumers purchase gifts for themselves and others. As well as travel home to see their loved ones. Burberry utilised this period to iconise their classic cashmere scarf whilst also nodding to the Lunar Calendar and it being the year of the monkey. I was the project lead overseeing the concept, messaging and asset creation for all channels including: - emotive & product stills and video - to go on all bought, owned and earned channels - a We Chat inte
- Burberry - Project LeadOverseeing the full creative and delivery for campaign projects. Ranging from an event to a fully integrated campaign - managing the creation and sign off of concepts - overseeing all asset delivery and working closely with producers to ensure all videos and stills are produced within time and budget - overseeing all channel delivery - budget owner - Stakeholder management - for all departments of the business Example projects: London to Los Angeles https://www.youtube.com/watch?v=Ang94ty
- Burberry - Digital Project ManagementRenowned for being one of the most digitally innovative brands in the world, Burberry is now seeing its fastest growth in online sales. This is thanks to its outstanding user experience and brand engagement mechanics throughout all layers of Burberry.com, from the homepage right down to product detail pages My role is to manage the creative & delivery for marketing projects on the ATG platform. Such as: o Festive 2014 - Gift Finder tool, Product and Service enhancements, Aspirational Landing Pa
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Work history
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Business Director/Content DirectorDentsu Creative
London, United KingdomFull Time
Team leadership: delivering innovation, content & brand advocacy campaigns for clients such
as Apple, General Motors, Beats by Dre, DAZN, NatWest & Santander.
M
M
Content DirectorMKTG Inc.
London, United KingdomFull Time
Senior Leadership & Content Director, spanning US and UK. Supporting the Managing Director to shape the London office. I helped win and build multiple programmes for clients in the content and innovation
space.
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Skills
- Fashion
- Events
- Digital
- Excel
- FMCG
- Content
- Agile
- Website and Digital Management
- Leadership Team Work
- Budget Timeframe Management
Education
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AdvertisiingUniversity of Gloucestershire
- United Kingdom
Advertising
Awards
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Game Changing TalentDentsu Creative