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Lucy Freeman

Senior Content & Digital Producer


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Do you really want to delete project Burberry - Scarf Bar 2015?

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Do you really want to delete project Burberry - Lunar New Year?

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Do you really want to delete project Burberry - Digital Project Management?

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Do you really want to delete project Burberry - Project Lead?

Projects credited in

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Do you really want to delete project Burberry Heritage & Trench Coat Campaigns?

About me

I’m a motivated, strategic and process driven Content & Digital Producer, specialising in e-commerce & retail programs. I worked in-house at Burberry for 3 years, as well as at marketing/digital agencies. Currently working at MKTG to launch a global retail and training program for Beats by Dre. Work for me is also about the people, I love being surrounded by energetic and likeminded colleagues who strive for perfection. I value peoples’ questions and criticisms. I believe that collaboration and openness are the keys to success. Skills ⎯ Strong management skills, having lead large teams to deliver successful projects and campaigns ⎯ Strategic thinker and problem solver ⎯ Process driven ⎯ Excellent time and project management ⎯ Strong communication and client management skills ⎯ Responsible for scoping and delivering projects end-to-end ⎯ Comfortable owning large budgets, closely monitoring spend and change control processes ⎯ Coordinating assets including photography, video, music, illustrations and animations ⎯ Overseeing Concept, UX, Design and Front-end Development. Managing the team throughout the full process and reporting back to all key stakeholders ⎯ Requirements gathering & prioritization ⎯ Running daily Stand-Ups with the Development Team ⎯ Producing SOW’s, Project Plans and Budgets ⎯ Management of agencies and third party suppliers ⎯ Running the UAT process and working with the team to ensure all eventualities are covered ⎯ Mentoring and training junior team members


  • Fashion
  • Events
  • Digital
  • Excel
  • FMCG
  • Content
  • Agile
  • Website and Digital Management
  • Leadership Team Work
  • Budget Timeframe Management

Work history


Senior Producer


Aug 2016
  • Chicago, United States
  • Full Time
  • The Digital Lead on a Retail & Training program for Beats by Dre: - Responsible for managing all teams and suppliers working on the delivery and optimization of digital tools - Strategic oversight in planning the program - Content strategy & production - Responsible for the budget and all documentation, and ensuring all targets are met - The main day to day client contact Production for tech & innovation at marketing events: - Oversee all digital suppliers - Collaborating with all accounts teams - The main client contact for all digital elements of a project


Senior Producer

Toaster Ltd.

Apr 2016
  • London, United Kingdom
  • Freelance
  • I managed the full lifecycle of digital projects, from discovery to final QA.


Project Manager


Dec 2012
  • London, United Kingdom
  • Full Time
  • Project Lead January 2015 to April 2016 Burberry offer all creative disciplines in-house, which means a single campaign can touch a wide range of departments from Art Direction, Production, Video, Visual Merchandising and all media and publishing channels. Therefore each campaign needs a Project Lead to understand the product strategy and orchestrate all departments to deliver an integrated campaign that stays true to the brief My role was to manage the concept, asset delivery and oversee channels across - The London to Los Angeles Event - Lunar New Year 2016 - Scarf Bar 2016 Digital Project Manager December 2012 to April 2016 Renowned for being one of the most digitally innovative brands in the world, Burberry is now seeing its fastest growth in online sales. This is thanks to its outstanding user experience and brand engagement mechanics throughout all layers of, from the homepage right down to product detail pages My role is to manage the creative & delivery for marketing projects on Such as: - Scarf Bar 2015 – Inspirational shopping tool, product storytelling and monogramming visualisation - Festive 2014 - Gift Finder tool, Product and Service enhancements, Aspirational Landing Page updates - Monogramming Tool – Ability to visualise (through scene 7) your initials on product and proceed through checkout - Heritage Trench Coat – Aspirational and educational filtering tool for the Trench Coat collection - China and Russian payment localisation - New site wide payment integration


Project & Account Executive to Manager

BD Network

Mar 2010 - Dec 2012
  • London, United Kingdom
  • Full Time
  • Digital Account/Project Manager at an integrated agency. Projects included: - Coca-Cola Enterprises: I managed a digital shopper marketing ‘test-and-learn’ programme. The purpose of which was to explore whether various digital platforms such as Mobile Web, Apps, Social and Digital Advertising, Search, and Traditional Offline Channels could drive interactions leading to purchase. These techniques went on to shape the way that CCE engage with their on and offline consumers Europe-wide - Auto Trader: I delivered the Goodwood Festival of Speed iOS App, Mobile Site and Digital Experiential activity. This iOS application provided visitors with the latest information about the event via CMS driven content, including a personalised timetable, videos, a map, up-to-date news and the first Augmented Reality driving game in the UK. The AR driving game also featured on a large scale within the Auto Trader stand at Goodwood, allowing visitors to compete to win a car - Virgin Media: I delivered Virgin Media’s first mobile sites campaign, ‘Keep Up’. These mobile site provided an optimised interactive and personalised experience for those looking for more information on their broadband upgrade



Aug 2005 - Jul 2008
  • United Kingdom
  • Advertising