Burberry - Digital Project Management

  • Lucy Freeman
  • Monique Needham
  • Hannah Smith
  • Giorgia Lee
  • Leanne Esposito
Renowned for being one of the most digitally innovative brands in the world, Burberry is now seeing its fastest growth in online sales. This is thanks to its outstanding user experience and brand engagement mechanics throughout all layers of Burberry.com, from the homepage right down to product detail pages

My role is to manage the creative & delivery for marketing projects on the ATG platform. Such as:
o Festive 2014 - Gift Finder tool, Product and Service enhancements, Aspirational Landing Page updates
o Monogramming Tool – Ability to visualise (through scene 7) your initials on product and proceed through checkout
o Heritage Trench Coat – Aspirational and educational filtering tool for the Trench Coat collection
o China and Russian payment localisation
o New site wide payment integration