Projects credited in
- Burberry - Scarf Bar 2015To iconise the Burberry Cashmere Scarf, we expanded the colour offering and monogramming on both the lightweight and the classic scarves. On Burberry.com we created a playful means of navigating, understanding and purchasing the scarf. I was the Digital Project Manager on this project, overseeing the UX and Design. And partnering with an IT PM on the development.
- Burberry - Lunar New YearDuring the Chinese Lunar New Year period, consumers purchase gifts for themselves and others. As well as travel home to see their loved ones. Burberry utilised this period to iconise their classic cashmere scarf whilst also nodding to the Lunar Calendar and it being the year of the monkey. I was the project lead overseeing the concept, messaging and asset creation for all channels including: - emotive & product stills and video - to go on all bought, owned and earned channels - a We Chat inte
- Introducing What is Love? Our Burberry Festive campaign 2019Introducing our #BurberryFestive campaign. Directed by iconic photographers Mert & Marcus, it celebrates the essence of love at this special time of year – those who make you happy, lift you up and bring you joy Discover more brby.co/8ee14
- The Thomas Burberry Monogram collectionThe Thomas Burberry Monogram collection. Explore the campaign starring @Gigi Hadid and shot by Nick Knight . Riccardo Tisci commissioned a unique team of British creatives including Nick Knight, Peter Saville and Katy England to bring the Thomas Burberry Monogram to life, portraying the four distinct Burberry characters . Discover the campaign and be one of the first to shop the collection, before it launches on 22 May brby.co/7xg24
Skills
- Woven Textiles
- Analysis and Research
- Market Research
- Brand Strategy
- Creative Development
- PLM
- Clear Communication
- Business Administrative
- Fabric Design
- Colour