Originally from Barcelona moved to London in 2009. Naturally expresses through visual narrative, engaging with typography, colour, print and image making. A great researcher, that enjoys learning from the audience and from experience. A highly creative visual communicator working in the areas of Editorial, Branding, and Packaging. Exploring sustainability and human centred design. Enthusiastic, very organised and self-motivated.
Brand Identity. Brand assets for print and digital. Food catalogue design for caterers and retailers. Packaging design assistance. InDesign, Illustrator, Photoshop.
Supporting the Brand team in a variety of projects. B2C, B2B and Internal Brand communications. Print assets, typesetting and layout, photographic cropping and edition. Support editorial, packaging and POS projects through idea generation, mockups and design. Get ready artwork for print. Assist product photoshoots. Supplier queries, follow up quotes, samples and coordinate orders. Attend company meetings and design reviews. Indesign, Illustrator, Photoshop.
Supporting the in-house design team. Brand research, ?le organisation, presentation layouts, mood-boards.
Chivas Whiskey digital master-brand guide. Layout, typesetting, image edition, InDesign. Vinyl wall decoration, photographic artwork, Photoshop.
Logo design. Packaging and mock-ups. Brand presentations, design, layout and infographics. Social media. Case study design. End board for brand video. Illustrator, inDesign, Photoshop.
Print and digital brand assets. Social media visual content. UX and website design. Image curation and edition. Product Photography. Photoshop, Illustrator, InDesign.
Three day co-creation workshop developing a new product for Unilever. Mood-boards, mind-maps, sketching, idea generation and presentations.
Lady bird Market adventure, an educational illustrated game published in their summer issue. Final design stages worked in collaboration with Okido art director. Analogue drawing, Illustrator, Photoshop.
Bespoke packaging for events. Wine label design, illustration, hand-lettering, layout digital and analogue print.
Course Rep 2013-14. Graphic Design theory and practice skills, layout, typography, grid, colour. Printing techniques workshops and projects, screen print, letterpress, lino print, risograp, digital print and litho print . Finishing techniques, folding and binding. Digital Photography and image edition elective. Video edition and documentary. Industry live briefs on editorial and illustration. Branding, advertising, social design, illustration and editorial projects. Internships in packaging, branding and digital design. Degree show team online and print promotion.
Fine Art and Graphic Design theory and practice. Fine Arts, Print, Textile Print and Exhibition Design workshops. Live Drawing and photography sessions. Design writing. Live project in Berlin. Show Exhibition.
Creative Conscience Awards 2015, Bronze Medal in Graphics, Branding & Social Design, Open Brief. The project submitted 'We Share' can be seen in my portfolio. A social enterprise aiming to prevent older people's isolation while supporting mature students in London. https://www.creative-conscience.org.uk/portfolio/amaia-zelaiaundi-parral-2015/