Passionate visual story-teller and senior creative specialising in content with travel at its heart. Recently launched a new independent travel magazine: Good Place.
I spent twelve years as assistant and then deputy editor of Lonely Planet magazine in the UK, developing and evolving the award-winning and market-leading title from launch.
My passions for strong, cliche-free writing, eye-catching design and world-class photography are equal only to my passion for original travel. Together, these allow me to shape and share content in a way that best engages and immerses the reader. Simply put, I know a good story when I see one.
On a logistical level, I have strong project-management skills, with a proven ability to assemble cohesive, well-motivated teams, organise workflow and hit targets within the tightest schedules and budgets.
Prior to my time on the magazine, I worked as Special Projects Publishing Manager for Lonely Planet, covering a diverse range of duties, from launching successful new product series to tackling change management.
[Profile photo by Jonathan Gregson; background photo by Jonathan Stokes]
Projects
- Good Place magazine: issue twoAs editor of Good Place magazine, I'm excited to share some spreads from the just-published issue two. It was a real pleasure commissioning the work of such a talented bunch of writers and photographers, and to come together with Hayley Ward again on the art direction. https://www.goodplacemag.com/issue-two
- 12 years creating Lonely Planet magazineAs deputy editor, I oversaw the creation of 138 issues of the print and digital magazine plus multiple bookazines, from concept to publication, constantly evolving the content strategy, design and editorial approach in order to stay fresh and relevant in a competitive market.
- Feature: Polar Night in the ArcticI'm constantly drawn to the untold or misunderstood stories of a place, and to locations where life is lived very differently to my own in London. For this feature for Lonely Planet magazine, that meant travelling to the far northern reaches of Sweden in December – a time when the sun doesn't rise at all – and finding out how the locals get through the long winter. As you can see, a lack of sun doesn't mean that the region is drained of colour - quite the opposite. Images by Jon Stokes; layout
- Feature: Across PatagoniaFor this feature, I travelled to Patagonia with award-winning photographer (www.jonathangregson.co.uk) to trace the journey of Lady Florence Dixie, a little-known female explorer who came to the region in the late 19th century "because it was an outlandish place and so far away". The stand-out moments: tracking a puma through the Torres del Paine National Park, and helping with (well, getting in the way of) the annual sheep round-up at the estancia belonging to Victor and Victor Senior, two of t
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Projects credited in
Work history
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Deputy EditorLonely Planet magazine
- London, United KingdomFull Time
Deputy Editor on an award-winning and market-leading travel title. • Producing Lonely Planet Magazine and spin-off print and digital projects on time and to strict budgets from inception to print • Defining and developing editorial direction in response to market needs and challenges • Continuously evolving content strategy in order to keep it fresh and exciting • Organising bespoke shoots, including pitching, assembling teams and arranging logistics • Briefing, commissioning, mentoring and developing contributors • Writing award-winning features for both print and digital • Editing commissioned pieces to the highest possible standards • Working closely with leading photographers to create compelling stories • Working closely with the art team to produce bold, arresting layouts • Working closely with and supporting the commercial team
Skills
- Feature Writing
- Creative Planning
- Content and Media Writing
- Project Management
- Collaboration
- Magazine
Education
DiplomaPPA
- London, United Kingdom
Editorial diploma